2025 NYC Pride Parade sees noticeable drop in corporate sponsorships amid DEI backlash
“It hurts a little. Like some companies … I really feel like they care for a long time, especially with things like their trans health care, things like that. And now that they go back in a way on this dei, it hurts. It looks like betrayal,” they said.
Business companies
According to a survey by Gravity Research, 39% of companies reduce the commitments of the month of external pride this year. It is a two -digit increase compared to last year, when only 9% of companies modified their pride plans.
A report by NBC also revealed that the organizers of several of the first celebrations of the country’s pride lost around $ 200,000 to $ 350,000 each funding business sponsors this year.
“We came out and interviewed a group of business leaders, 49 managers, to be specific, in the month of pride,” said the research president of Gravity Research, Luke Hartig.
“Sixty-five percent of our respondents said they were fearing in one way or another for their commitment to pride. And when we specifically asked them which stakeholders lead your pride adjustments, massively, the greatest engines of these adjustments were the Trump administration and the militants and conservative consumers,” Hartig told NBC News.
In addition, research on gravity revealed that no company interviewed in 2025 said an increase in pride investments.
Hartig said that many of these large companies are continuing the internal efforts of the DEI, but have lowered their public visibility to support months based on identity, such as the month of the History of Blacks in February and the pride of June, due to the fear of the counterpouss.
