Do You Know What Signals Your Logo’s Colors Are Sending?
Color plays a powerful role in brand image, marketing and communication – and a logo is often where this power appears first. The colors of the logo are more than design details. These are strategic tools used to influence the way customers feel, react and even remember a brand. The right palette can strengthen the identity of a brand, report its values and create instant emotional connections. Think of red to arouse excitement, purple to transmit sophistication or green to suggest an eco-conviviality.
These popular associations are often reinforced by graphics and colored symbolism guides designed to help companies, brands and marketing teams choose the best color for their logos. You have probably seen them: simple graphics connecting the colors to the brand’s personality traits such as confidence, creativity, competence or passion.
