5 Apple product announcements that could happen March 4
Apple’s enigmatic “special experience” event on March 4 may not be so mysterious after all.
According to Bloomberg’s Mark Gurman, Apple is preparing for a busy hardware cycle in early 2026, with a product launch potentially scheduled for the week of March 2. As Mashable reported, invitations have been sent out for in-person events in New York, London, and Shanghai, scheduled for 9 a.m. ET on March 4.
Here are the five products that seem most likely to take the stage.
iPhone 17e
Gurman reports that Apple is preparing to launch the iPhone 17e, which would replace last year’s 16th and retain its $599 price while adding the A19 chip and MagSafe.
Macworld, however, suggests that the A19 inside could be a “bundled” version – meaning slightly fewer GPU cores than the flagship iPhone 17 – with 8GB of RAM and potentially upgraded storage.
Crushable speed of light
Bottom line: expect iteration, not revolution.
Entry-level iPad (12th generation)
The base iPad is reportedly upgrading to the A18 chip, enabling Apple Intelligence features on Apple’s cheapest tablet. Design changes seem unlikely.
iPad Air (8th generation)
Gurman says the iPad Air will get the M4 chip, narrowing the performance gap between Air and Pro and continuing Apple’s efforts to standardize its silicon lineup.
MacBook Pro (M5)
Updated 14- and 16-inch MacBook Pros with M5-class chips are also imminent. Gurman notes that the supply of current models has tightened – often an indication that refreshes are near.
Cheap Macbook
The most intriguing potential launch? A new sub-$1,000 MacBook powered by an iPhone-class chip instead of an M-series processor Gurman reports it will feature an aluminum chassis — not plastic — thanks to a new manufacturing process that reduces production costs.
The screen will measure just under 13 inches, and Apple is reportedly testing color options aimed at students and business buyers.
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Even if a few of these products don’t arrive, March 4 could still be the most hardware-heavy start-of-year event in recent years.
