Longer commercial breaks lower the value of ad-based streaming subscriptions

But this old promise to HBO Max subscribers did not go to Max, even if WBD is to rename Max to HBO Max this summer. As Pcworld noted, Max published advertisements during the original HBO content as The last of us. The publication reported having seen three advertising breaks during the show in addition to advertisements before the start of the show.

Ars Technica contacted WBD to comment on these changes but did not receive an answer before the publication.

Exhaustion value

With many streaming services that have been launched in recent years, many streaming customers have been pushed to subscribe to several streaming services to have access to all the programs and films they want. Streaming suppliers also regularly increase subscription costs and implement password repressions, and advertising subscriptions were supposed to offer a cheaper way to disseminate.

Streaming suppliers forcing subscribers to look at more advertisements may exhaust the value of advertising streaming levels. Online, for example, people question the value of their Max subscriptions based on announcements, which start at $ 10 per month, against $ 17 per month for Max without advertising.

“I don’t know how it could be worse. I watched several HBO documentaries, and they already had more advertisements than Pluto TV [a free, ad-supported streaming service]. Children’s programs for Cartoon Network began with few advertisements, but they were responsible for advertisements, “said a Reddit user in response to Max showing more announcements.

Another Reddit user said that “if [Max] Has announcements, it should not be $ 10 / month. »»

Beyond Max, PCWORLD cited the data from Mediaradar noting that Disney + shows more than 5.3 minutes of announcements per hour, and Hulu shows more than seven minutes of advertisements every hour.

These long commercial ruptures can extend in front of a collation or a practical bathroom break and force subscribers to consider the value of their time and the time they want to allocate to travel a 22 -minute program, for example.

With the linear television showing 13 to 16 minutes of advertisements per hour, however, streaming suppliers still have space to broadcast even more ads while saying that they display fewer ads than alternatives.