This $14 Target Body Wash Is A Viral Sensation. Here’s Why

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It is rare for a skin care product to become viral on Twitter, so when you do it, you pay attention.

This month @kaseyonnuh twe a photo of The perfecting of the body of the body of salicylic acid From Naturium with legend: “Everyone should have this washing the body, you will have the prettiest skin. I have been using it since October and its childhood scars and its missing things. ”

The tweet has nearly 16 million views and more than 150,000 bookmarks. I ordered it, of course. But first, I asked dermatologists if he could really have power scars. And if not, what would it be good at?

What is salicylic acid doing?

“Salicylic acid has several properties,” said Dr Adeline KikamA dermatologist based in southern Florida. “This is what we call a keratolytic agent, so he breaks down the dead skin, and it is comedolytic, which means that it will lead your pores.”

Dr Julia Tzu, founder and director of Wall Street dermatologyexplained that it targets sebum or oil in pores and also breaks out the keratin which can obstruct them, which makes it an effective treatment for acne. As it is an acid, it can also exfoliate the skin and it has anti-inflammatory properties.

Many products to treat psoriasisdandruff, or Seborrheic dermatitis Will also include salicylic acid because it can penetrate deep into pores, but it is particularly beneficial for acne.

Although it is generally not used as a Scar remedyKikam said it can help improve the appearance of post-inflammatory hyperpigmentation or a post-acne dark scheme, and has noticed that the Internet tends to assimilate these conditions with real scars. If you are looking to treat deep scars, however, it recommends looking for ingredients like topical retinoids capable of stimulating collagen and elastin.

Is this Naturium body different from any other product for salicylic acid skin?

The fact that Naturium uses salicylic acid encapsulated in this body wash distinguishes it from other products, and it has the potential to be more powerful, according to Kikam.

The encapsulated salicylic acid is a bit like an onion, she said, as the layers peel over time to continuously release the ingredient in the skin. It is known as a controlled version delivery system or time delay.

“Studies carried out with 2% encapsulated salicylic acid actually show that it has a deeper penetration in the skin, and a double delivery of salicylic acid compared to non-encapsulated or free salicylic acid,” she said.

Kikam also likes the other ingredients of this body washing, such as glycerin and linoleic acid, which can help to reconstruct humidity and increase ceramid levels to promote a healthy skin barrier. Since salicylic acid works to control oil accumulation, it can be dried, just like most acne treatments. Naturium aims to balance this with these oils and glycerins rich in linoleic.

However, salicylic acid can irritate sensitive skin. Tzu suggests using this body washing once every three days about to see if your skin can tolerate it before moving on to daily use. Another way to alleviate irritation and calm the skin is to incorporate a non-comedogenic moisturizer after washing, like this Cerave moisturizer.

Otherwise, products like Washing of the perfector body With salicylic acid is generally safe to use topically with a minimum risk. Just make sure to hydrate, Don’t forget So that you can avoid additional irritation or burn and take advantage of the results potentially adopted by the skin. Stay listening for an update on my own personal trip.

You can buy Naturium The Salicylic Acid Salicylic Perfector Smoothing of the body of the body from Target for about $ 14.

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