Whoop Is Bringing Clinical Blood Testing to Its App

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If you think that fitness trackers are roughly the counting of steps and heart rate, get over time. This week, Performance Wearable Whoop announced that it would integrate clinical laboratory tests directly into its ecosystem, in partnership with Quest Diagnostics to launch Whoop Advanced Labs this fall. This adds to a growing trend more and more laptops aimed at being full health platforms and one -shop.

How Whoop will follow the blood

Whoop members will be able to buy Quest clinical laboratory tests, make an appointment to test the test results in the Whoop application. The characteristic is designed to analyze biomarkers covering metabolism, hormones, inflammation, cardiovascular health and nutritious status – all data that goes far beyond what can be captured by portable collectors alone.

The vision is that Whoop subscribers will be able to access the types of clinical tests that doctors command (such as quest diagnoses) to provide patient care. “At Whoop, we are committed to giving our members a very complete vision of their health and their performance,” said John Sullivan, director of marketing at Whoop.

A third -party supplier will examine test requests, order tests, will provide results via the Whoop application and provide telephone consultations on demand. Whoop Advanced Labs should be launched later this fall, and members can join the waiting list now on Whoop.com/waitlist.

Do you really need to watch everything?

Again, Whoop is not the first portable company to go in this direction. Ultrahuman, the manufacturer of the Smart Ring Ring Air ring, launched its blood vision function earlier this year.

This feature can help people seize health problems early and take proactive measures to remedy them. At the same time, this raises questions about the question of whether consumers really need this level of health monitoring of for-profit well-being.

In my opinion, all this indicates a kind of “medicalization” of daily well-being. Although access to health data can be stimulating, it can also create anxiety and lead people to excessive aspects of their health that may not require constant attention. After all, blood biomarkers can fluctuate for many reasons, and abnormal results do not always indicate health problems.

Ahead

While Whoop is preparing to launch advanced laboratories this fall, it will be interesting to see how consumers react to this deeper level of health surveillance. For the moment, it seems that the line between the fitness tracker and the medical device will continue to blur. Anecdotally, the existing user base of the company is already biased towards serious athletes and health optimization; In other words, the kind of people who would be interested in the complete monitoring of biomarkers.

Anyone interested in the integration of WHOOP’s blood tests can reach the waiting list of advanced laboratories. That they will really want to know everything that their blood tells them is another question entirely.