The Importance of Trust and Transparency in Retail Media Networks

You are looking for online toothpaste. By browsing the application of a retailer or checking your email, you see an ad for toothpaste. After that, you return to the site and make the purchase. The retailer now knows what you have traveled, what you bought and what ad that you saw before checking. It connects your initial search, your advertising exhibition and your final purchase. This insight is then packed and sold to suppliers of toothpaste. It is retail media in action.