New Research Shows How an “Idea Marketplace” Can Boost Innovation

Even as the pressure to innovate increases, many companies find it more difficult and more expensive to bring new ideas to life. This slowdown is often attributed to the increase in R&D costs, longer development times and the uncertainty of the market. But our research shows something different: many organizations already have the ideas they need. The real challenge is that the systems to surface and connect these ideas – what we call “ideas of ideas” – do not work as they should.