Japan’s favorite beer is in peril
Japan faces a serious beer crisis. The emergency began on Monday, September 29, when the most popular beer manufacturers in the country Asahi Super Dry announced that it had undergone a massive cyberattack, which led to a “system failure” nationally. The immediate repercussions included a temporary closure of almost all of the 30 national breweries of the Asahi group, as well as a break in order and on an expedition across Japan. Local sellers and business owners hoping for more information should also wait, as Asahi has been forced to close its call centers and customer service offices.
There is also no clear end in sight. According to the company’s update on Friday, October 3, Asahi spent last week working with the Japanese cybercrime authorities while continuing to investigate its headquarters of the emergency intervention. That said, officials have confirmed that the situation revolves around a ransomware attack and that the experts have found “digital traces suggesting an unauthorized potential transfer of data”.
The update continued, “following containment measures, operations in our national group companies – including the placement of orders and product shipping – have been assigned,” more, we are not currently able to receive communications by e -mail from external sources “.
Like the Financial time (FT) Reports, pirates are focusing more and more on Japanese companies due to their relatively low cybersecurity defenses. Victims are also often more likely to pay simply the amount requested than other targets. Last year, the National Japan Police Agency collected 222 confirmed ransomware cases, an increase of 12% compared to the previous year. They also warned that these attacks probably composed only a small part of the total number. In almost half of these events, companies took to recover their lost data at least a month. Despite a decrease from one year to the next, the United States saw most of the cyber attacks in all countries in 2024 with 610 experienced incidents.
FT Asahi’s estimates make around 6.7 million large bottles of beer per day, but even these figures do not leave much room for maneuver for a stop. Experts warn that it is likely that bars, retailers and convenience stores could start missing super dry by the end of the weekend. In the meantime, Asahi tests a more analog approach to fill out some of its most urgent orders, which include a number of other drinking and food products.
“Product food guarantee to customers has been defined as our absolute priority, and we started processing and shipping of partial manual orders,” said Asahi in its update regarding a temporary balance for pen and paper.
The company is gradually hoping to take over the operations of the call center and customer service by next week, although there is still no word on the moment when beer will start to flow again. Anyway, some of the damage is already there. Due to the severity of cyber attack, Asahi was forced to report eight new products indefinitely, especially the soule
If you are looking for a half full situation, Asahi has repeatedly stressed that the urgency of alcohol is not limited to at least than in Japan. If you live elsewhere, you should always be able to pay one for the super dry shortage of 2025. Do not let everything get lost.
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