Netflix shoots for the moon with new NASA content partnership
Netflix reaches the stars.
The streaming giant announced on Monday that it “associates with NASA to bring the house space closer to” live streaming in the houses of subscribers later this summer.
This decision continues Netflix’s journey to live streaming content, which has proven to succeed so far. Millions listening to Netflix on Christmas Day for a live broadcast of NFL games, as well as a concert of half-time show titled by Beyoncé. Even if he was in the grip of problems with video quality, a boxing match between Mike Tyson and Jake Paul broadcast on Netflix in November was seen in 60 million households. Netflix also plunged into the kingdom of the talk show this year with “Everybody’s Live with John Mulaney”.
Now Netflix thinks that “the next giant jump for humanity could start by relying on Play”, according to an article on its editorial site, Tudum.
NASA +, which was launched in 2023 as a means for the public to obtain easier access to space content, is already free on the application of NASA and NASA.GOV. But the space agency hopes that it will be able to use some of the 700 million subscribers of Netflix and arouse even more interest in space exploration.
“The public will now have another option to broadcast rocket launches, spatial walks of astronauts, mission coverage and breathtaking views on earth from the international space station,” the space agency said in its press release.
The objective, said the NASA press release, is “to bring the excitement of the agency’s discoveries, inventions and spatial exploration to people, wherever they are”.
“The National Aeronautics and Space Act of 1958 calls us to share our history of spatial exploration with the widest possible public,” said Rebecca Sirmons, Managing Director of NASA + at the agency’s headquarters in Washington, in a statement. “Together, we are attached to a golden age of innovation and exploration – inspiring new generations – from the comfort of their sofa or in the palm of their hand of their phone.”
Netflix also capitalizes on a broader interest in space – 2025 has been a great year for spatial exploration so far, as NBC News has reported. In April, many passed as a pop artist Pop Katy Perry and five other celebrities embarked on space on a short flight on the new rocket and the Blue Origin capsule.
The NASA + Live flows will live on the Netflix platform alongside the series, according to Tudum. The detailed schedules should be shared closer to the launching day, said the platform.
