Improving Substitutions in Online Ordering
https://www.profitableratecpm.com/f4ffsdxe?key=39b1ebce72f3758345b2155c98e6709c
“I ordered raspberries. They’re sending me cauliflower.” That’s how a California shopper described their online grocery experience buying groceries at Walmart using the Instacart app. Our fieldwork revealed similar mishaps. These inappropriate substitutions have become a symbol of a deeper problem, one that is quietly eroding profitability, damaging customer trust and hampering the growth of online ordering in retail.
