Amazon Black Friday 2025: Official dates, best deals, and more

Table of contents

The Black Friday season is in full swing and Amazon is already showing up with its epic deals. If your inbox is breaking out in hives from the influx of deals from every retailer, we’re breaking down all the details of Amazon’s sale below — from the start and end of the sale to the deals that are worth adding to your cart.

Black Friday is one of, if not THE the biggest shopping event of the year. What was once a single day on the Friday after Thanksgiving has transformed into a full-fledged season that begins well before the holiday itself and extends through December. But we’re not complaining. Having more time to sort out your finances and buy less is a blessing in a time when everything is outrageously expensive.

Unlike its main competitors Walmart, Best Buy and Target, Amazon doesn’t have a physical storefront where you can wait in line to score deals from home. And yet it usually ends up offering the best prices of any retailer, whether online-only. And honestly, nothing beats shopping from your couch with a turkey hangover on Black Friday.

Here’s everything you need to know about the Amazon Black Friday 2025 sale, including the best deals already live.

When are Amazon’s Black Friday sales?

The mega-retailer’s Black Friday sale kicked off early on Thursday, November 20 and will continue until the end of the day on Friday, November 28 with plenty of deals on offer throughout. The banners will then move from Black Friday to Cyber ​​Monday on Saturday, November 29 (yes, Amazon also has Cyber ​​Monday) and the Cyber ​​Monday sale will continue until Monday, December 1.

Best Amazon Black Friday Ad Highlights

Amazon does not publish traditional Black Friday advertising like its competitors. Instead, it announces its Black Friday plans in the form of a press release – then offers some of the best deals of the season when the time comes.

Officially, these are the categories Amazon is highlighting in its press release, but it doesn’t even include some of the best deals we’ve seen so far (read on to shop them). Either way, here’s what Amazon’s ads include for its Black Friday sale:

• Up to 55% off select Shark home products and Ninja kitchen appliances

• Up to 50% off Amazon devices like Echo Dot Max, Fire TV Stick line, Fire tablets and Kindles

• Up to 50% off electronic devices from JBL and Canon

• Up to 45% off Bose audio

• Up to 40% off kitchen items from Vitamix, Staub, Nespresso and more

• Up to 40% off select floor care products from Bissell and iRobot

• Up to 40% off home entertainment from Hisense, TCL and LG

• Up to 40% off toys from Melissa & Doug, Little Tykes, Play-Doh and Nerf

• Up to 35% off select Samsung and Google products

• Up to 80% off Kindle books and up to 65% off physical books

Best Black Friday Deals on Amazon

Amazon’s Black Friday event is always packed with deals from today’s best tech to kitchen appliances to the toys every kid wants under the tree this year. This year is no different: we’re already seeing record prices, beating or at least matching the previous lows we usually see during Prime Day events. We’ve rounded up some of the best deals we’ve seen on Amazon for Black Friday 2025 below, but be sure to follow our sales team’s full coverage for a wider range of products.

Check the price before buying

At first glance, an offer may seem attractive, but it deserves a few extra seconds of research. To confirm that you’re actually getting a good deal, visit Camelcamelcamel to check a product’s price history. Simply copy the Amazon URL into the price tracker and you will get full statistics. Occasionally, Amazon may make a deal look better than it really is by inflating the list price. On the other hand, we’ve also seen Amazon post the list price as lower than the recommended MSRP, which can represent an attractive deal for Amazon buyers.