The two popular Mazda SUVs that continue to drive strong sales in 2025
Mazda’s sales momentum in 2025 rests not on new nameplates or radical redesigns, but on two of its most established SUVs. Despite a competitive market filled with newer alternatives, these models continue to attract buyers with a blend of premium styling, engaging driving dynamics and high value that stands out in the crowded compact and midsize segments.
Their continued success comes from Mazda’s ability to offer a near-luxury experience at mainstream prices. Both SUVs offer premium cabins, refined technology and more athletic handling than most of their rivals, making them attractive to drivers who want more than just basic transportation. Even though competitors rely heavily on incentives or fleet sales, Mazda’s approach of focusing on quality and driving feel keeps demand strong.
In order to provide you with the most current and accurate information possible, the data used to compile this article comes from various manufacturer websites and other authoritative sources.
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The CX-5 and CX-50 sold incredibly well in November 2025
The automotive market is currently facing a lot of uncertainty, with a number of regulations evolving and the economy exceptionally unstable. In this climate, it is important for automakers to find strong and consistent success with their brand. Mazda has managed to do just that with its two most popular SUVs. The CX-5 and CX-50 have kept Mazda on track despite some losses within their lineup.
CX-5 and CX-50 sales
|
Model |
November 2025 |
November 2024 |
Cumulative 2025 |
Cumulative 2024 |
|---|---|---|---|---|
|
CX-5 |
10,163 |
8,733 |
124,934 |
122,954 |
|
CX-50 |
11,583 |
7,072 |
99,562 |
73,358 |
The CX-50 was originally designed to replace the CX-5, but given the success of both models, it never made sense to downsize the boxier CX-5. These compact SUVs fight in one of the most competitive segments on the market, that of compact SUVs. Despite tough competition, they both manage to stand out individually, offering excellent value for money.
These are some of the reasons why they have remained mainstays for Mazda. Even though some of their other vehicles have seen pretty drastic sales declines, these two compact SUVs have seen steady growth. It’s also impressive that the CX-50 managed to overtake the CX-5 in terms of sales in November.
Some record sales figures
At the end of November, Mazda recorded an overall sales decline of 1.7 percent compared to the same period last year. Given the state of the market, this seems quite reasonable to us. With brands like the CX-5 and CX-50 experiencing steady growth, there is a clear trajectory for them to continue their growth through 2026.
Despite the decline in sales, this was the second best November in the company’s history since 1990, with a total of 32,909 units sold. The CX-50, in particular, performed well, with this month being the best November on record for the brand. Hopefully this means a strong upward trend for the brand, one that it can continue to build on next year.
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CX-5 set to get controversial update for 2026 model year
One possible factor behind the CX-5’s sales increase is that it’s due for a fairly significant update next year. Usually this has the opposite effect, with people waiting for the newest model instead. However, the upcoming CX-5 is a bit divisive among Mazda enthusiasts, and one of the main reasons for that is the redesigned infotainment system.
A massive new screen
One of the things that traditionally draws people to Mazda is their slightly more traditional approach to interior design. This is exemplified in both the current iteration of the CX-5 and CX-50. The infotainment screen plays an important role in this approach. Current models feature a reasonably sized screen placed between plush materials on the dashboard, hidden from view rather than being the focal point of the cabin. They are also controlled via a rotary dial on the center console.
Rather than this simple, practical approach, the new CX-5 is more contemporary. It follows the trends set by its competitors, with a large 12-15.6-inch infotainment screen mounted in the center of the dashboard. The rotary controller is gone and the system is now primarily controlled by touch. Even the physical climate controls have been removed and integrated into the big screen. This is a departure from the brand’s previous approach and one that has sparked controversy among fans.
Only time will tell how much this will realistically affect sales. Buyers may be more supportive of the idea than online opinion suggests. It might also just better define the difference between the CX-50 and CX-5, at least until the former is updated as well. Buyers who want a more analog approach can stick with the stylish CX-50, while those who want a more luxurious, tech-focused experience can opt for the new CX-5.
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Some other Mazda models do not enjoy the same level of success
While the CX-5 and CX-50 continue a long trend of commercial success, other vehicles under the Mazda brand are struggling to find their place in today’s market. Some smaller, more economical models from the Japanese brand are slowing down a bit. The flagship SUVs that were supposed to lead Mazda into a new era are also struggling.
Mazda 3 and CX-30 sales
|
Model |
November 2025 |
November 2024 |
Cumulative 2025 |
Cumulative 2024 |
|---|---|---|---|---|
|
Mazda3 |
2,255 |
3,272 |
26,532 |
34,830 |
|
CX-30 |
3,398 |
6,844 |
53,935 |
87,640 |
We have a soft spot for Mazda’s smaller models because they offer premium interiors and impressive levels of performance for the price you pay. However, they have failed to translate this into popularity with the public, with the Mazda 3 compact and CX-30 crossover seeing pretty drastic declines compared to last year.
The CX-30’s sales decline is the most painful for the brand, which has so far sold 33,735 fewer units in 2025 than in 2024.
CX-70 and CX-90 sales
|
Model |
November 2025 |
November 2024 |
Cumulative 2025 |
Cumulative 2024 |
|---|---|---|---|---|
|
CX-70 |
497 |
1,820 |
13,096 |
9,225 |
|
CX-90 |
4,570 |
4,883 |
51,432 |
48,681 |
Mazda attempted to begin the process of repositioning in the market with the CX-70 and CX-90, pushing a bit more upmarket. Unfortunately, this initiative was not as successful as they might have hoped. The Japanese brand admits to putting the SUVs on the market before they were ready, which was a big misstep on their part.
Despite being only a year old, the two-row CX-70 has seen sales come to a complete halt. The CX-90 may be doing better, with overall growth this year compared to last year, but November sales show that growth is also already slowing.
