5 Lipstick Trends You’re About to See Everywhere in 2026

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When it comes to makeup, lipstick color, textures, and finishes tend to change the most and the 2026 lipstick trends prove it. Just a few months ago, for fall and winter, it was all about bold expression: think: deep, moody, and intense. As we close out one year and are about to dive headfirst into another, trends are starting to change again.

The easiest way to try a new lipstick trend while keeping it subtle is to match your entire makeup look to that lip color. Opt for shades that are similar, but not identical, to create cohesion without being too matchy-matchy. “Using a similar shade on the eyes, cheeks, and lips creates a cohesive look that feels very 2026,” says makeup artist Kelly Zhang, founder of the eponymous Kelly Zhang Makeup line.

Expect a mix of colors in the new year: wearable pinks, the resurgence of bold lips, blurred lines and intense shine. Ahead, professional makeup artists share their top lipstick trends for 2026, plus how to get look and product recommendations.

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Smoke Rose

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LOS ANGELES, CALIFORNIA – DECEMBER 06: Addison Rae attends Variety’s 9th Annual Hitmakers Brunch at Nya Studios on December 06, 2025 in Los Angeles, California. (Photo by Monica Schipper/Getty Images)Monica Schipper/Getty Images

Reds, nudes and deep saturated tones have held up well for a few years. Now, pink hues are making a splash in this new year. Low saturation roses like smoky rose will be a must-have. “These are soft, low-saturation pinks that brighten the face without looking heavy, perfect for a clean, effortless look,” says Zhang.

Not quite the Barbie pink that smothered the masses in 2023, this trendy 2026 lipstick tone is softer and less intense while still offering a little more color than a typical nude shade would. It’s the ideal balance between simplicity and sophistication and is a far cry from popular makeup trends for tired girls.

Chanel Rouge Allure Velvet in Postage

Merit Signature Lip Lightweight Lipstick in Ginger

Gothic Black

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BEVERLY HILLS, CALIFORNIA – NOVEMBER 25: (Editorial use only) (Exclusive Coverage) Lupita Nyong’o attends the World Premiere of ‘Renaissance: A Beyoncé Movie’ at Samuel Goldwyn Theater on November 25, 2023 in Beverly Hills, California. (Photo by Amy Sussman/WireImage for Parkwood)Amy Sussman

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