Strava Yearly Roundup Now Requires $80 Subscription
Popular fitness app Strava has made its popular Year in Sport summary available only to users who pay an $80 annual subscription, disappointing some users accustomed to seeing their annual summary for free. On Strava’s FAQ page, the company addresses the change.
“With our subscription relaunch this year, we wanted to clarify the main benefits of Strava – uploading activities, finding your community, sharing and giving kudos – while remaining as accessible as possible,” the site says. “The subscription benefit ensures that a myriad of activities are transformed into information that can be tracked, evaluated and compared throughout a fitness journey. The extra layer of information and storytelling, including year in sports and monthly stats cards, for example, is now unlocked through subscription. »
Strava’s end-of-year review summarizes each user’s sporting achievements. The company began publishing the summaries in 2016, a year after the release of the first Spotify Wrapped.
A Strava representative did not immediately respond to a request for comment.
Some users were disappointed.
“It’s free marketing for them and they just threw it down the drain,” said one Bluesky user. “Last year, I saw a lot of friends posting theirs in Stories. This year? One.”
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Strava started as a way for cyclists to track their daily commute. A Strava subscription allows users to create and use routes, view offline maps, receive real-time progress data, and participate in challenges.
Annual wraps are very popular with tech companies and more are added every December. YouTube recently announced its own Recap service. But most are available for free.
