How to watch the Hyundai CES 2026 presentation live
CES has long felt like a full-fledged auto show, but the auto-centric energy seems somewhat muted at CES 2026. Sure, the Sony-Honda joint venture’s Afeela electric vehicle is returning to the show, but with the Trump administration pulling most incentives for electric vehicles from the market, the industry isn’t offering a full press of new vehicles in Las Vegas this year. That said, there is no shortage of onboard technology in the cabin, including Hyundai’s holographic windshield screen.
Indeed, the company’s Mobis subsidiary will present “more than 30 mobility convergence technologies” at CES. And we will also have the opportunity to see Hyundai’s AI Robotics strategy, which will present its new Atlas robot fresh out of the laboratory.
How to watch Hyundai’s presentation at CES 2026
Hyundai’s presentation will take place on January 5 at 4 p.m. ET, and you can stream it live on its HyundaiUSA YouTube channel or its global YouTube channel. We’ll embed the feed here once it’s available.
What to expect
As mentioned above, Hyundai will have its holographic windshield display. It’s essentially a next-generation head-up display that projects key data from the vehicle’s dashboard onto the windshield for less distraction and without obstructing the driver’s view. It’s a large 18.1-inch screen that extends vertically, and passengers can even watch videos without being visible to the driver.
Hyundai Mobis has collaborated with German optical specialist Zeiss to develop the “world’s first system using a holographic film to transform the entire front windshield into an ultra-large display surface”. It says mass production will begin in 2029, so don’t expect to see this on the market anytime soon.
Beyond automotive, we’ll also get a first look at the company’s new Atlas robot. In the teaser image presented in the press release, Atlas looks more like a dog, which makes sense when we know that Boston Dynamics was acquired by the Korean multinational in 2020.
“This next-generation Atlas represents a tangible step toward the commercialization of AI robotics, underscoring the Group’s commitment to building safe and adaptable robotic collaborators,” the company said in the same press release.
Hyundai said it would also discuss its other technology areas, including chassis system electronics and safety, as well as an AR head-up display, low-power display solutions and driving systems for electric vehicles.
