Amazon is rolling out Alexa+ for the web so you can use its assistant without a dedicated device

You no longer need an Amazon device to invoke Alexa since the AI ​​assistant will be available on the Alexa.com website. Amazon will roll out the web client to its Alexa+ Early Access customers first, again with the company’s new and improved AI assistant announced in February.

The web model won’t be much different from the existing Alexa+ already available on Echo devices, Fire TVs, and Fire tablets. However, instead of purchasing from the Amazon ecosystem, Early Access customers can use any web browser to get help from Alexa+ with everything from basic questions to complex tasks, like controlling your smart home devices, customizing a recipe to accommodate dietary restrictions, or making restaurant reservations if you don’t feel like cooking. The Alexa+ web version will also feature a navigation sidebar that will house your most used Alexa features.

Amazon recently revamped its Alexa mobile app, while also integrating Alexa+ into Ring doorbells and BMW cars. However, the introduction of its AI assistant into web browsers could indicate that Amazon wants to encroach on a competitive market, currently dominated by OpenAI’s ChatGPT and Google Gemini. To see how Alexa+ on the Web from Amazon compares to others, you’ll first need to set up Alexa+ Early Access. After that, you can log in to your Amazon account on Alexa.com to get started.