PCWorld interviews Gigabyte CEO Eddie Lin at CES
It’s amazing who you can meet at CES, the world’s largest electronics show. For example, Adam Patrick Murray met Eddie Lin, the CEO of Gigabyte. Of course, it was at the Gigabyte showcase, and he went there especially to meet him for an interview. But who’s to say it’s not surprising?
The big theme of CES 2026 is “AI” in everything, as has been the case for the past two years. And Lin was quick to tout the capabilities of Gigabyte hardware in this area, saying the company is focused on bringing the benefits of the new technology to games. Exactly how Gigabyte intends to deliver a “completely new experience” via hardware was less clear.
If there is a secondary theme of CES 2026, it is the emerging pricing crisis, due to the explosion of memory costs. This is causing the price of RAM, storage, graphics cards, and by extension almost everything related to laptops and desktops to rise precipitously.
Lin’s solution is what he calls a “performance matrix,” meaning it measures every detail of the components that actually contribute to game performance. “For example,” he says, “we measured 16 GB versus 32 GB [of RAM] for players, and the performance gap is only one or two percent.
Lin also talked about the motherboard’s design, incorporating features like rear-facing connectors for sleek builds and sleek accents like wooden panels. There’s some exciting news on the OLED front, as he believes transparent OLED monitors will only be available in one to two years (and I guess that means prototypes we might see at, say, CES 2028).
Adam wants to learn more about handhelds, as he is probably the PCWorld team’s biggest fan of the Steam Deck and similar hardware. (He was playing in the taxi on the way to the hotel.) “…Many Chinese manufacturers also make handheld computers,” says Lin. “The most important thing is, just like with a tablet…how much differentiation can we have? That’s the only thing I think about, how do we build with differentiation.”
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