Peloton lays off 11 percent of its staff just a few months after launching its AI hardware
Peloton said Friday it was cutting about 11% of its staff, which would primarily affect “engineers working on technology and company-related efforts,” reports Bloomberg.
Last August, Peloton laid off six percent of its workforce and told investors it would continue layoffs globally in 2026, aiming to cut at least $100 million in annual expenses by the end of the fiscal year.
Peloton’s latest strategy shift to reverse the effect of its pandemic-era halt to its boom also brought new hardware with Peloton IQ AI features. The Cross Training series that debuted last October includes the new Bike, Bike Plus, Tread, Tread Plus and Row Plus which add real-time form feedback, workout analysis and AI-generated workout routines as they increase their subscription prices. Sales are in a persistent downward spiral, and Bloomberg noted an earlier report that initial sales of AI-equipped equipment had been slow.
The edge contacted Peloton but did not receive an official response.
