Alexa+ is now available to everyone in the US, and free for Prime members

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For ages, Alexa has been a staple of Amazon Echo devices, serving as a trusty voice assistant. But Amazon is upgrading Miss Alexa to Alexa+, an assistant that does much more than play music and answer your questions. Alexa+ is Amazon’s AI assistant available on all Echo devices for Prime members. Not a Prime member? Well, you can always chat with Alexa+ too. Here’s everything you need to know about Alexa+, now free for Prime members.

What is Alexa+?

Alexa+ is Amazon’s enhanced AI assistant. The program has been beta tested by millions of users since its announcement in early February 2025. Alexa+ combines the ease and convenience of the classic Alexa voice assistant with AI for an assistant capable of more complicated tasks.

What’s different from the standard Alexa is that you don’t actually need an Amazon Smart Home Echo device to use it. You can now access Alexa+ on the web or through the Alexa app.

Prime members now get Alexa+ for free

So, do you have to pay for Alexa+? Not if you’re a Prime member. AI Assistant is now included as a Prime benefit. If you’re not a Prime member, you can still use Alexa+’s chat feature for free on Alexa.com, but that’s it. If you want all the benefits of Alexa+ and you’re not a Prime member, you can pay $19.99 per month for access. However, since the Prime membership only costs $14.99 per month, just sign up for Prime because you’ll get additional benefits outside of Alexa+.

What can Alexa+ do?

Alexa+ takes Alexa to the next level. Alexa+ can be used anywhere with its web services and app, compared to Alexa, which can be accessed through Echo devices. It has a chatbot feature where you can ask it all life questions. It also helps you stay more organized by planning meals, booking repairs, and managing calendars. It will also help you plan trips and parties, write emails, create workout plans, and control your smart home devices.