Pokemon, Ken-ergy and Other Super Bowl 2026 Ads You Can See Right Now
The flood of gameday ads has officially begun for Super Bowl LXguaranteeing that we will be entertained by what happens on the field between the Seahawks and Patriots And during commercial breaks. When you turn on your TV (or telephone) this Sunday and present your food spreadbe ready to see all brands step up their campaigns.
Don’t think it’s too early to start watching Super Bowl commercials, because we’ve put together a little summary for you, including those featuring artificial intelligence. While some of them are full-length ads meant to make you laugh, inspire you, or bet on something, others are short teasers that will pique your curiosity (hello, Jigglypuff). We also expect more movie trailers to be released (a new Michael trailer was released, but it’s not a big game), so stay tuned.
Pokémon, Ken, booze, movies, snacks and more are part of this bundle, and the list will continue to grow as Sunday approaches.
Watch this: What’s the best way to stream Super Bowl LX?
Scream 7
It’s the return of Sidney Prescott, Ghostface and a fan theory about Stu with this new flame-filled big game trailer that makes Sidney’s daughter a target. The film hits theaters on February 27.
Anthropic throws shade on AI competition
We explained how this Announcement Claude from Anthropic takes shots at OpenAI and its plans to test the ads, but Dr. Dre’s What’s The Difference, playing in the background, sets the tone of the message, in case it’s not clear.
Uber Eats: Matthew McConaughey annoys Bradley Cooper
Uber Eats is back for this year’s Super Bowl LX ad campaign, and Eagles fan Bradley Cooper isn’t trying to hear what Matthew McConaughey has to say about… food. Will they come to blows? Check out Jerry Rice, Parker Posey, and a few other celebrity cameos.
Pepsi catches a polar bear
We’ve seen polar bears working as mascots for years. particular cola brand, but Pepsi’s blind taste test for this bear makes it feel disloyal.
Super weird Svedka vodka
Vodka brand Svedka has used robots in its ads before, but the company is achieving some firsts with this ad, which features Rick James’ Super Freak as the soundtrack. This is the first time a vodka ad has aired during the Super Bowl in 30 years, and it’s the first brand to use Above all AI to create your ad.
Pokémon’s big birthday
Who reaches the big 3-0? Pokémon! In honor of the franchise’s 30th anniversary, the company is launching a new Super Bowl ad to kick off a year-long celebration. Jigglypuff is the only star of this teaser, but don’t be surprised if you catch more Pokémon in Sunday’s full commercial.
Be a hero with Ring
Ring reminds us that pets really are family with its tender new commercial that highlights its Search Party feature. AI technology to help find and reunite lost pets? This feels like a victory.
Ken travels alone with Expedia
No, Barbie doesn’t follow Ken on his jet-setting travel adventures. But it has Expedia every step of the way in this game venue that could be one of our favorites this year. Go ahead, Ken!
Toyota’s Superhero Belt
Not all commercials are made to be chaotic or full of surprises, and Toyota’s spot combines nostalgia, family and charm in this tender ad for the RAV4.
Kinder Bueno brings together babies and merciful aliens
Actor William Fichtner commands a space center in this Kinder Bueno commercial featuring intergalactic travel, baby astronauts and cute little aliens who are sparing the planet for a reason.
Instacart in the disco era
Instacart recruited Ben Stiller and Benson Boone as amateur disco performers for a series of Super Bowl commercials to showcase its new app feature: pick bananas the way you like them. Look for these harmonizing brothers to release another new commercial during the big game.
Liquid IV and EJAE from KPop Demon Hunters
Singer EJAE performs a cappella with a version of Against All Odds in this Liquid IV teaser dubbed Tiny Vanity Concert. Who doesn’t like to sing in front of a mirror? The full announcement will go live during game week.
Squarespace doesn’t want you to lose it
A laptop doesn’t stand a chance against Emma Stone in Squarespace’s Unavailable spot. Stone and Yorgos Lanthimos team up in this black and white commercial directed by Lanthimos where the actor destroys some laptops while the domain name emmastone.com is unavailable.
Pringles x Sabrina Carpenter
Will fans receive an original song to accompany Sabrina Carpenter’s Pringles Rose Picking Game? This teaser doesn’t guarantee it, so you’ll have to tune in to the Super Bowl to see it.
Budweiser marks a milestone
The beer brand is getting sentimental on its 150th anniversary this year, and this ad features a Budweiser horse mascot taking flight. (No, it’s not Pegasus.)
Treehouse
Tree Hut is known for its sugar scrubs and other body care products, and this goopy ad redefines what a smear campaign can look like.
Him on the rich
Opening with a few lines and images about the rich and health care, this Super Bowl ad from Hims — narrated by Common — asks you to think about your own well-being.
Grubhub teases money…and food
Grubhub has delivered on its promise to “put its money where its mouth is” – and it’s not just about food. Listen to what George Clooney has to say.
Fanatics Sportsbook and Kardashian Kurse
OK, technically Kendall Jenner isn’t a Kardashian, but you get the drift — and the rumors — with this cheeky Super Bowl ad from Fanatics Sportsbook, a sports betting platform.
Oikos empowers you
Kathryn Hahn impressively pushes a shopping cart in this Oikos commercial which also features Derrick Henry.
The wisdom of Michelob Ultra and Kurt Russell
Get ready for Kurt Russell and Lewis Pullman hitting the slopes in new big game spot Michelob Ultra, which also features two Olympians: TJ Oshie and Chloe Kim.
Nerds hang out with Andy Cohen
It might be strange to see Andy Cohen outside of his Bravo hosting duties and exchanging banter with Real Housewives from any city, but here he is. Nerds Candy dresses up and walks the red carpet with Cohen in this SB spot.
Bud Light Keg Roll
In this ad, wedding attendees tackle a Bud Light keg in a slow-motion race to Whitney Houston’s I Will Always Love You. It’s Post Malone, Shane Gillis and Peyton Manning against a particularly steep hill.
Universal Orlando Resort wants to change everything
Through the lens of four different guests (and advertisements), the theme park is launching a campaign called It Changes Everything to encourage guests to take a “transformative” vacation. You can follow a family in this “Lil’ Bro” Super Bowl spot.
Chris Stapleton and Traveler Whiskey have a moment
The singer strikes a chord in this whiskey commercial, recalling Stapleton’s past Super Bowl performance when he was asked to sing the national anthem.
Too salty to party with the Ritz?
This spot transports viewers to Ritz Island, but it’s not a reference to the popular reality TV franchise Love Island (as far as we know). Jon Hamm and Bowen Yang watch a party – and some mouth-watering Ritz crackers – from afar. They eventually join the function with the help of Scarlett Johansson.
