Secret boom in penis enlargements as tired dads & border agents among men paying strip mall clinic $20k to boost manhood

EVERYDAY men are quietly shelling out $20,000 for penis-enhancing procedures that enlarge their manhood in less than an hour, a med spa owner has said.

Everyone from cancer patients to border agents are lining up at a nondescript strip mall in Dallas, Texas for the treatment that’s reportedly as easy as Botox.

Self-titled biohacking expert Bill Moore is the founder of the med spa AdvancedYOU, which offers his proprietary male girth enhancement procedure PhalloFILL.

The 52-year-old medical technician said he started exploring new techniques about six years after mastering hair removal and traditional injections.

Now, he’s proud so say the previously hush-hush treatment is booming – with crowds of men constantly filling his waiting room looking for results.

They come from all walks of life and include terminal cancer fighters, exhausted parents of five, OnlyFans performers, and border agents.

Moore’s efforts – and the journeys of his clients – are chronicled in the new documentary Manhood, which make its world premiere at the SXSW festival in Austin on Saturday.

Speaking with The U.S. Sun, Moore said he hopes the film addresses stigma and shame around men’s body and self-confidence issues.

He said the issues are all too personal, as he suffered from the same insecurities as many of his patients.

Years ago, he says, “someone made a comment about me being a little d**k motherf****r.’” 

“And you’ll be surprised at how many men have had people say that to them in anger or in the heat of an argument, and it really, really sticks with you,” he said.

That’s compounded by societal expectations, pressures and even jokes, one of Moore’s patients said in the film.

“It is ridiculous how much [penis size] is meant to be a sign of strength,” he said.

“I mean, there’s even illusions or allegations of, like, ‘Oh, a terrorist must have a small d**k.’

“Like, what the heck are you talking about? It just blows me away how […] it’s common.”

‘You don’t notice it because you’re normal,” the patient continues.

“If you’re not, you hear it all over the place […] Could you imagine if I said a woman with small breasts is somehow more prone to violence, more prone to crime, more prone to horrible things in life […] that most of us would never even consider?

“It’s ridiculous, and it’s really offensive, and there’s nothing you’re going to do about it, because, hello, you’re a guy, you’re gonna just take it.”

Moore said he regularly hears stories similar to the patient’s – and he hopes his treatments will provide some much-needed healing.

His non-surgical, in-office procedure uses hyaluronic acid fillers to enhance girth “in a way that is adjustable and reversible,” as PhalloFILL describes itself on the website.

It’s “designed to work with the natural anatomy of the penis, providing a customizable aesthetic result without invasive surgery.”

Moore’s also invented a medical-grade silicone “sleeve” that patients are instructed to wear for three weeks post-procedure that “compresses and extends the penis in their underwear so that it can’t shrink and retract,” Moore says.

He wants to make the procedure as simple and enduring as possible for patients – and has increased availability across the world.

Now, PhalloFILL providers are registered in 20 states, along with Canada and Puerto Rico.

“I want it to be as easy as Botox, if someone wants and desires it,” Moore said.

“A lot of men have normal to large-sized penises, and they still don’t feel the way that they should about their bodies.”

For silent sufferers, Moore feels confident “if I can make a change, and if our providers can make a change, and if this film can make a change and make life easier for one more person and make them feel better about themselves – because it’s a lot to carry inside all the time, and I’ve been there.”

Moore grew up in small-town Alabama, helping out from a young age at his mother’s cosmetology business, the Shampoo Shack.

The experience taught him not just the value of making others feel better about themselves but also the benefits of being a small business owner. 

He suffered from insecurities. When he graduated from high school, Moore was 6’3 and 132 pounds.

He recalls in the film how “kids made fun of me, guys especially; I didn’t play any sports. I was in the marching band.”

He went on to earn a bachelors in sports medicine and a masters in clinical exercise physiology, but it wasn’t until he went looking for a specific cosmetic procedure himself that he’d professionally enter the world of aesthetics.

“In 2002, I went to go have a laser hair removal procedure on the back of my neck and my butt,” he says.

“And when I told the guy that I wanted to have my butt done, you would have thought that I had just raised the devil from hell.

“I was like, wow – I cannot be the first person who has asked to have their butthole lasered and, if I am, then there’s a problem.”

Sensing a gap in the market, Moore bought equipment and financed a laser hair removal clinic, opening the following year and eventually growing to four locations.

He also broadened from laser hair removal to other procedures like Botox and the P-shot, or Priapus shot, which injects platelet-rich plasma from a patient’s own blood to treat erectile dysfunction, increase sensitivity and improve sexual performance.

The shot was also being promoted for size increase in 2010, when Moore included the procedure in a newsletter he sent to around 11,000 subscribers – and he received a “huge response.”

“I realized for the first time that there was a huge demand, or a huge interest, in men who wanted to change the size of their penis,” he says.

“I had never explored it, had never talked about it. It’s one of those things that was taboo. We didn’t talk about it at the time.

“I had secretly already had procedures of my own,” he continued.

“I had already had a suspensory ligament dissection, which is where they cut the suspensory ligament so that you’re supposed to hang better.

“And I’d also had fat grafting done, but I didn’t have good results with either one of those procedures, and so I wanted [enhancement] […] but didn’t realize that everybody else wanted it because we didn’t talk about it.”

Moore administered the P-shot to patients “for a couple years” but stopped promoting it for size when he observed no changes.

But he also began seeing patients looking for help with botched enhancement procedures – men who “had these horrific outcomes, like things that were unrecognizable as penises.”

He told such cases they needed surgical corrections, that P-shot platelet rich plasma wouldn’t help.

When he encountered patients who’d been injected with hyaluronic acid, it was often “still a disaster because they didn’t have any sleeve,” he says.

“They didn’t have any method of injecting it evenly. It was just kind of hodgepodge injections done.”

He reversed such damage, he says, with a treatment called hyaluronidase which dissolves hyaluronic acid – and he began experimenting during Covid with how to successfully achieve lasting enhancement.

“I had observed a plastic surgeon that was doing an okay job, not a great job, of girth enhancement, a dermatologist and also a urologist, and I sort of took a little bit from what I saw from them, and then just with my injection techniques,” he said.

“Because at the time, I had been injecting faces, nasal, labial folds, cheeks, tear troughs, for about 12 or 13 years, and so I had a pretty good injection technique and I was good with filler.

“I began to work on some of my friends. They had great results.”

When Covid restrictions began to loosen in 2020, he says, he told some of his male clientele about the procedure and began charging for the first time.

When he started to advertise online that September, demand exploded.

“I was just slammed with girth enhancement procedures so much that I couldn’t even do faces any longer,” he says.

“I had to hire someone else to do my faces for me.”

His sleeve invention soon followed, arising from need when Texas experienced a freak cold front in early 2021. 

“Everyone’s penises retracted, and they began to come back to me, and they had some lumpiness because of the retraction, like an accordion sort of effect,” he says.

“I realized we had to … come up with something that was going to keep their penis compressed and extended.

“And I would have assumed that, in the world of urology, because urology has been around for decades, that there was something – and there was not,” he says.

“And so I began to work on something.”

The resulting PhalloSleeve is worn “to keep the penis from retracting and to keep, to hold, the filler in place,” he says.

“And in my opinion, you just can’t inject it and leave it, because the penis is so dynamic.

“It expands, it retracts, it twists, it turns … sometimes it gets pushed into their bodies from their underwear,” he says.

“So many things can happen, and it can just push the filler around.

“So I really do believe that, to offer the patient something that’s going to be undetectable, that they’re going to be happy with it, they really do have to utilize the sleeve.”

While kept busy with PhalloFILL and PhalloSleeve, Moore says he feels like “a very small part of my job now is injecting.

“The consultation part, the talking to people, talking about their self-confidence, talking about their self-worth, is just as much or more of a part of my job now than injecting and teaching.”

Given his own struggles, he says, “I can see how a man can fixate on the size of his penis for his unhappiness.

“I want to be able to help those men.”

Patients range from married men who feel inadequate after their wives give birth to those who simply don’t like what they see in the mirror, he says.

And given the response from providers, there are plenty of them; Moore claims to have “people knocking at my door wanting to learn the procedure. 

“I never thought that this was going to be something that I was going to be ever teaching to someone else. I never anticipated it growing,” he said.

“That wasn’t the intention at all. That was a surprise.”

At his own business, Moore attributes some of the numbers to the fact that potential patients first answer questions anonymously.

When they eventually speak on the phone to a human, “we have four guys that are available to do phone consultations and finish answering any questions,” Moore says.

That eliminates the challenge of “asking questions to someone who has a female voice on the other side about having a small penis.”

“I feel like, if it wasn’t such a sensitive topic, that it wouldn’t be so important,” Moore says.

“The reason that it’s so taboo is that it is such a sensitive, sensitive topic, and so many people experience it, but yet they have not been able to express it or talk about it because of the society norms.

“And I’m really hoping that that’s what this film is going to be about – helping men understand that it’s not wrong to want to change that part of your body,” he says.

“I also don’t want to promote that everyone should do it … I don’t want anyone to ever think that I came across as the person who’s like, “everyone needs to have growth enhancement, because I don’t think that everyone needs to.”

Moore also hopes the film will broaden awareness of the procedure..

“There’s going to be probably a lot more people that are going to say, ‘Oh, wow, I can offer this to my patients – I can help them feel better about themselves,’” he says.

“Because all urologists know that. Most of their patients have said, ‘Hey, doc, how do I make my penis larger?’

“And they’ve all said there’s no good way to do it, because there has not been a good way, a good safe way to do it, until the past few years,” Moore said.