AT&T Raising Prices for Legacy Unlimited Plans Starting in April 2026
Last week, AT&T introduced its new software unlimited phone plansbut that’s not the only change to its range of services. On a support page that went live around the same time, the carrier revealed that prices for its “retired” unlimited wireless plans — those that customers who haven’t upgraded are still using — will increase by up to $20 starting next month.
AT&T is implementing two price changes in April. If your account with a “retired” plan has only one line, the price increases by $10. If you have two or more lines on an account, the price increase is capped at $20 for the account.
Perhaps to offset the pain, affected plans will receive an additional 20GB of hotspot data each month. AT&T’s support page states: “This change helps us continue to provide reliable network service, quality products, and an exceptional customer experience.”
In a statement to CNET, an AT&T spokesperson said: “We recognize that any price increase is important to our customers and their budgets. This increase reflects the true cost of continuing to provide the speed, reliability and support our customers expect every day. »
AT&T maintains that its new plans are competitively priced with other carriers’ plans and “better aligned with how our customers use our services.”
The change only applies to wireless plans activated before July 24, 2025, according to the support note. This includes existing plans, not just plans recently discontinued and replaced by 2.0 plans.
This also means that if you signed up for the company’s previous AT&T Value Plus VL, Unlimited Starter SL, Unlimited Extra EL, or Unlimited Premium PL plan in the last half of 2025, this increase will not apply to you.
The increases are worth comparing prices between keeping an existing plan or upgrading to the new plans. For example, this change makes the Premium 2.0 plan more attractive. When it was announced, the Premium 2.0 plan was more expensive than the old Unlimited Premium PL plan: $90 per month for a single line instead of $86, or $220 for four lines instead of $204. With the new price increase, maintaining the Unlimited Premium PL plan will cost $96 per month for a single line and $240 per month for four lines.
AT&T isn’t the only one to change the price of its plan in recent months. After Verizon replaced its CEOhe lowered prices at all levels to be more competitive. And T-Mobile introduced a new limited-time offer Best Value Plan a price similar to that of its Experience Plus Plan but with more benefits designed to appeal to families.
If AT&T’s increases have you shopping around, we have recommendations for best cell phone plan and the best unlimited data plan, as well as a comparison of AT&T and Verizon plans.
