Netflix raises prices for every subscription tier by up to 12.5 percent

In its latest earnings report, Netflix said its 2025 net income was about $11 billion, up from $8.7 billion in 2024. In an earnings call on Jan. 20, Spencer Adam Neumann, Netflix’s chief financial officer, cited pricing, membership growth and a doubling of advertising revenue as the key revenue drivers for 2026.

Netflix was expected to raise prices if it acquired Warner Bros.’s movie studios and streaming businesses. Discovery (WBD) (especially if Netflix started offering HBO Max’s library), so some subscribers might be disappointed to see the streaming service become more expensive despite the deal falling through in February.

Today’s price hike does not appear directly related to the abandoned acquisition, based on statements made by Gregory K. Peters, Netflix’s chairman and CEO, during the January earnings conference call. He said then that the planned acquisition of WBD had “no impact or change to our approach and how we manage the business” when it comes to pricing.

It’s still possible that Netflix will show greater price stability in the future compared to if it purchased WBD’s movie and streaming businesses.

But if that’s not enough, disappointed subscribers can always, as Netflix co-CEO Ted Sarandos said last month, “cancel with one click.”