Celtic Ticket Office this morning look like proper April Fools

0 0 2 minutes read

Celtic Ticket Office this morning look like proper April Fools

https://www.profitableratecpm.com/f4ffsdxe?key=39b1ebce72f3758345b2155c98e6709c

Celtic supporters liaison officer John Paul Taylor has had to apologize to supporters following widespread problems with ticket sales for the upcoming Scottish Cup semi-final against St Mirren…

Hampden Park. Photo by Vagelis Georgariou (The Celtic Star)

Celtic supporters have been allocated an increased share of seats at Hampden for this month’s semi-final, with tickets being distributed to those who won the ballot on Tuesday.

However, difficulties soon arose when supporters trying to reserve their seats online reported technical problems preventing them from assigning customer codes – a necessary step to complete their purchases – leaving many unable to purchase tickets.

The situation was further aggravated by the digital queuing system, familiar to regular users of the club’s ticketing platform and Ticketmaster, which saw affected supporters pushed to the back of the queue after experiencing the problem.

With no one else from the club communicating, it was JP who unfortunately became the focal point of fan frustration across X before addressing the issue and apologizing once the technical issue was resolved.

Regarding X, the Celtic SLO said: “Our apologies for any issues caused earlier with the semi-final tickets. There appears to have been an issue on the service provider’s end, but we have been informed that it is resolved and the site is up and running now.”

It could be argued that the Collective’s constant focus on Green Brigade bans and media marginalization of supporters has diverted attention from more fundamental operational shortcomings within the club.

The most important of these is an obvious gap in the communications strategy. The use of JP to issue an apology – particularly in response to the failures of a third-party ticketing provider (which the club contacted last summer) – is amateur hour.

The communications account dedicated to club ticketing on X is pitiful. He hasn’t tweeted directly since last May. He only responds to people (occasionally) with generic responses like “email the box office with your concerns.”

Communication on digital platforms for clubs should be a fairly basic and standard procedure that the club is not good at. This is another major issue the club needs to address this summer, depending on how they better communicate with their supporters.