New data show TikTok engagement as a key indicator of long-term box office success
https://www.profitableratecpm.com/f4ffsdxe?key=39b1ebce72f3758345b2155c98e6709c
New data shows opening weekend matters less as TikTok buzz boosts box office in the long run. Studios and theaters are turning to the trend as the industry recovers from pandemic-related losses, strikes and pressure from streaming.
