QR codes can influence whether older customers return

Older people and technology haven’t always had the smoothest relationship. From learning email to using smartphones, each new wave has brought new challenges and frustrations. Now, mastering QR codes is the latest obstacle. A recent study from the University of South Florida shows that when these interactions are difficult, customer satisfaction and loyalty can suffer. Since COVID-19, the use of QR codes has increased significantly, especially in hospitality settings such as restaurants. This change has been particularly difficult for older people.