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Why clear packaging may help brands sell more desirable products

https://www.profitableratecpm.com/f4ffsdxe?key=39b1ebce72f3758345b2155c98e6709c

Brands and retailers could increase their sales by simply using more transparent packaging for desirable items, according to new research co-authored by Bayes Business School and Vienna University of Economics and Business. The findings are published in the International Journal of Research in Marketing.

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