Vine is coming back, and it’s being relaunched by the guy who killed it — say hello to Jack Dorsey’s Divine, a TikTok and Instagram Stories rival with a ferocious ambition to end AI slop

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Vine is coming back, and it’s being relaunched by the guy who killed it — say hello to Jack Dorsey’s Divine, a TikTok and Instagram Stories rival with a ferocious ambition to end AI slop

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Vine is relaunched as a new app called Divine
It is funded by Jack Dorsey, who acquired the original Vine platform in 2013.
It’s invite-only at the moment, but a wider rollout is underway

Vine was the social media platform that defined the 2010s, and it’s making a comeback after a nearly 10-year absence. Well, sort of.

The platform that spearheaded short-form vertical feeds with its iconic six-second looping videos is relaunching as Divine and funded by Twitter co-founder Jack Dorsey, aka the same guy who acquired Vine in 2013 and then mothballed it in 2017. But the funny thing about the reboot is that Dorsey beat Elon Musk to the punch, who had previously teased restoring user access to the social media staple of the 2010s.

While it sounds like a dream come true for those who lived through the Vine era, Divine is invite-only for now, but the company is planning a wider rollout in the coming months. The company also noted that while Divine is modeled after the original Vine platform, it operates entirely independently and has no affiliation with Twitter/X.

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That said, a lot has changed since Vine shut down. Social media algorithms are smarter and consumer habits have changed. So how will Divine measure up to TikTok, Instagram, and other rival stalwarts?

April 29, 2026

The goal of Divine is twofold: the first is nostalgia, which I think will be the catalyst to attract users. Divine will host an archive of over 500,000 videos from Vine’s golden era, giving you a one-stop shop to relive some of the most famous online videos that you probably still reference with your friends today, as well as allowing you to create and upload new content.

When it comes to its algorithm, Divine is taking an alternative approach and will allow users to choose how content comes to them, offering four options: home feed, discovery, trending, and hashtag feed.

“We believe that the monoculture of a single advertising-oriented algorithm is responsible for many of the problems faced by other social media,” Divine details in its FAQ page.

A smartphone displaying a tab in the Divine app

(Image credit: Divine / iOS App Store)

The second part of Divine’s goal is to take a stand against AI-generated content, which involves combining a multitude of methods to create a robust AI detection tool.

ProofMode, the main component of it, is a tool that inspects metadata to detect AI used to generate audio, images and videos. In addition to this, Divine has a user reporting system in addition to machine learning and man-in-the-loop (HITL) detection techniques.

Although it took a wait for a wider rollout, there’s no denying that Vine’s relaunch will excite an entire generation of Internet nerds who got their first online video boost from Vine. Unlike the old platform musical.ly, which later merged with TikTok, the scenario is different.

This is a complete resuscitation of an app that, while it had a significant influence on the evolution of short-form videos, was short-lived, and you can be sure you’ll get a full review when I finally get my hands on it.