The Disney+ app could see major changes, new report reveals

Disney is apparently looking to create the only app that Disney fans will need for the rest of their lives.

Bloomberg reported that new Disney CEO Josh D’Amaro wants to create a sort of “super app” that would combine Disney+’s streaming functionality with other apps aimed at real-life experiences, like Disney Cruise Line Navigator. The idea would be to put Disney’s all-important theme park, resort and cruise line business in front of more eyeballs than usual, although at this point it’s not entirely clear whether that would manifest primarily as ads or a deeper layer of app features.

“Disney+ becomes the primary relationship between Disney and its fans, the place where everything comes together,” D’Amaro said during an earnings conference call this week.

There are pros and cons to this, just like anything else.

On the one hand, if you are a real Disney-head, it would probably be more convenient to use the same app to watch The Mandalorian and book a trip to Orlando than the way things work now. On the other hand, there are probably plenty of people (myself included) who like to occasionally watch things on Disney+, but don’t really have any interest in the cruise line or Disney’s theme parks. For this audience, it might get a little boring or complicated.

Either way, it seems like this is still a very early project, so it could take a while, if not happen at all. Perhaps by then the mood around cruise ships will be better than it is now.

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