Amazon is considering shoving ads into Alexa+ conversations

Since 2023, Amazon Crampa Alexa + as a monumental evolution of the Amazon vocal assistant which will make it more conversational, capable and, for Amazon, lucrative. Amazon said in a press release on Thursday that he had given early access to the AI generative assistant to AI to “millions”. The product is not yet accessible to the public, and certain announced features are still not available, but the Amazon CEO already plans to load the chatbot with advertisements.

During an investor call yesterday, as Techcrunch reported, Andy Jassy noted that Alexa + had started to deploy early access to certain customers in the United States and that a wider deployment, including internationally, should occur later this year. An analyst on the call questioned the managers of Amazon on the potential of Alexa + for “the increase in the long -term commitment”.

According to a transcription of the call, Jassy replied by saying, in part: “I think that over time, there will be opportunities, you know, because people get involved in more rotting conversations so that advertising plays a role to help people find discovery and also as a lever to generate income.”

Like the other vocal assistants, Alexa has not yet monetized users. Amazon finally hopes to earn money on service via Alexa +, which should finally play a more important role in electronic commerce, in particular by reserving restaurant reservations, keeping a trace and ordering grocery products, and recommending streaming content based on declared interests. But with Alexa costing Amazon 25 billion dollars over four years, Amazon is considering additional routes to profitability.

Echo emission devices are already broadcasting advertisements, and Echo speakers users can hear advertisements when listening to music. Advertisers have shown interest in advertising with Alexa +, but the inclusion of announcements in a new offer like Alexa + could keep people away.