Eau de courgette: rise in foodie perfumes may be linked to weight-loss drugs | Fragrance
An increase in the number of sweet and fragrant perfumes on the market could be linked to an increase in the use of weight loss drugs, according to the MINTEL market research company.
Food -inspired perfumes, with perfume profiles that have vanilla, coffee and caramel and called in industry as “gourmet” perfumes, have increased in popularity in the past three years. Sweet scent launches on the theme of desserts increased by 24% last year, Mintel said.
The increase in popularity occurs in parallel with the increased use of GLP-1 drugs for weight loss, such as Ozempic, Wegovy and Mounjaro.
“The marks of perfumes can increasingly explore these notes to fight against the abolition of appetite focused on GLP-1,” said Clotilde Draped, a global beauty analyst at Mtel, while consumers “strive to remain thin while enjoying decadent and inspired scents of food”.
The Future of Fragrance 2025 Mint report predicts a new resurgence of sweet perfumes, linked to increased use of weight loss drugs. “Online discussions have linked GLP-1 drugs to changes in appetite and sensory experiences, potentially stimulating interest in sensory stimulation such as perfumes,” said draped.
Gourmet perfumes have great tendency among young online consumers. Google and Tiktok are looking for “gourmet perfumes” have shown annual growth of + 170% in the United States since 2023, according to the consumption research company based in New York Spate.
In April, the singer, composer and actor Sabrina Carpenter released Me Espresso perfume, the latest addition to her line of perfume centered on the gourmet. It is described as a sweet glossy coffee in olfactory form, with notes of espresso, cookie and whipped cream. The scent of Sabrina’s perfumes also includes sweet teeth, caramel dream and a baby cherry and all have the shape of chocolate bars, adding to the theme of dessert theme.
“In general, it is a genetically inspirational perfume trend,” said Amanda Carr, perfume writer on the website that we carry scent.
For young generations, with recently acquired expenditure power, Gourmet is a gateway accessible on the perfume market. “It’s like an oven cake or sweet treat. It’s very easy for someone who is new in the perfume to understand it, ”explains Carr.
“Vanilla drags, this is a very heavy note. It therefore seems to be a good value for money for silver scent, and that also uses generation Z. ”
The global perfume market continues to cause an explosion, with an expected annual growth of 3.3% in 2025, according to the Statista data company.
Popular trends shared on Tiktok include “superposition of perfumes”, which consists of buying several scented body care products, from body oil to lotions, to stimulate the longevity of the perfume.
Draped said that “mood stimulation” is the main reason for using the perfume in the United Kingdom, which leads to the popularity of sweet perfumes that are linked to indulgence.
