Netflix publishes new generative AI guidelines for movie partners

Netflix has given its media manufacturing partners to use generative AI because the company becomes more cheeky in its use of AI.

The new generative directives of AI of the entertainment giant, published last week on its partner aid center, describe the cases of use at low risk and at high risk to incorporate tools supplied by the AI ​​or the use of content entirely generated by AI in an element of support hosted on Netflix. Reported by The Wrap, Netflix affirms that its priorities are to protect personal data and creative rights, compliance with legal standards of traditional content, compliance with performers and strengthen public confidence.

“At Netflix, we consider these tools as precious creative aids when used in a transparent and responsible manner,” the company has written. Netflix has also recognized the current AI requests from Hollywood unions, urging creatives to ensure their work “does not replace or has the impact materially the work generally done by people represented by a union, including actors, writers or crew members, without approvals or appropriate agreements.”

Mainly, the company establishes a set of standards that determine whether the use of the AI ​​generation must be intensified at the top or simply “socialized”:

• The generative tools used do not store, do not reuse or train on inputs or production data outputs

• As far as possible, generative tools are used in a secure environment for the company to protect entries

• The material generated is temporary and is not one of the final deliverables

• Genai is not used to replace or generate new talented performance or work covered with a union without consent

Netflix’s proposed matrix to assess the generative risks of AI.
Credit: screenshot by Mashable / Netflix

Netflix was criticized in 2024 for the disclosed use of generative AI in the documentary True Crime What Jennifer did. Earlier this year, the streaming platform once again admitted to having used a generative AI in its original post-apocalyptic EternautReplace the work of a traditional VFX house with “tools fueled by AI.” The Netflix Ted Sarandos CO-PDG, welcoming the decision, said the result was ten times faster than traditional methods. It was the first time that the final II -generating images were included in a Netflix series or original film.

Meanwhile, Netflix can add advertisements generated by AI to the cheapest levels of the platform, a decision that the president of the company’s advertising called a merger of the entertainment and technological prowess of Netflix.