Cracker Barrel Suspends Restaurant Remodels, Keeps Americana Style
After committing to restoring his “Old Timer” logo, Cracker Barrel announced Tuesday that he would suspend his restaurant renovation program in response to customer concerns about modernization plans.
Cracker Barrel Old Country Store said in a statement on Tuesday that he would stop the renovations of his restaurants and maintain his traditional brand in response to generalized comments from customers. Business revealed update in an article on X and its websiteNoting that the guests had opposed both the design of the new logo and changes to store interiors.
“We continue to listen to. Today we suspend our renovations. If your restaurant has not been renovated, you don’t have to worry, this will not be the case,” wrote the company. “With our recent announcement that our” Old Timer “logo will remain, as well as our greatest concentration in the kitchen and on your plate, we hope that today’s stage reinforces that we can hear you.”
The company added that, even if it has tested an interior design modernized in only four of its 660 locations, the plan will not go ahead. Cracker Barrel reaffirmed his commitment to his “Vintage Americana” signature atmosphere, including rocking chairs on porches, chimneys, PEG games and antiques from her Lebanon, Tennessee, warehouse.
Cracker Barrel also pointed out that the “Old Timer” logo, featuring the well -known character Uncle Herschel, would remain on traffic signs, menus and shops. The channel recently restored the “favorite breakfast set of Uncle Herschel” to its menu, pointing to the demand for tradition of customers.
The decision comes after weeks of backlash To the Cracker Barrel brand change efforts, which included a redesigned logo that omitted the classic illustration. The change of logo was part of a larger $ 700 million modernization plan led by the CEO Julie Felss Masino, which also included restaurant interiors and updated menu changes.
Co -founder of the company Tommy Lowe critical The redesign at the end of August, calling for the new “pitiful” logo and urging leadership to “keep your country”. The tumult has intensified after the Cracker Barrel action price dropped by more than 12% after the deployment of the new design.
President Donald Trump also weighed, encouraging The company to return to its classic brand. Asset praise Cracker Barrel after inversion, saying that this decision could help restore customer loyalty.
In his Tuesday declaration, Cracker Barrel reiterated his long -standing values, established for the first time when the company opened its doors in 1969: “Fierce work, family and career foods made with care”. The company stressed that although it can experiment with new platforms and menu elements, heritage and country hospitality which defined the brand would remain central.
“Our 70,000 workers’ team members are looking forward to welcoming you soon for breakfast, lunch or dinner,” said the company.
