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Forget the new features, the AirPods Pro 3’s most boring upgrades are their killer selling points

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Three years on from their predecessors, the Apple AirPods Pro 3 are finally here, upgrades here and tweaks there – and, in a nice touch, a price increase of exactly 0% in the US, and even slight decrease in price in the UK. But ignore the other headlines you’ve been seeing about the buds.

If you’ve seen one Apple Event, you’ve seen them all: the company will make a massive song and dance about features that a) won’t work until months after release, b) will only affect a staggeringly small number of people with corresponding flagship Apple devices and/or c) are already commonplace in rival products.

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