Amazon’s Thursday Night Football broadcasts add more AI to the NFL

Amazon’s main video brings more interest Deadline. A characteristic, called Pocket Health, uses AI to analyze “tens of thousands of data points” through the offensive line during a game, allowing Prime Video to display visuals on the screen indicating the threat level of a quarter.

While Amazon is about to broadcast his first match of the 2025 NFL season, he also begins a new set of end -of -game tools powered by AI. This includes one that assesses the potential possession scenarios to lose teams, and another who tries to predict the time of a team would need for a return or a victory.

These features add to the AI ​​Tools that the video premium has already adopted for its Thursday evening football flows, such as defensive alerts, which uses automatic learning to identify players who could block during a room.