A timeline of the Astronomer CEO Coldplay Kiss Cam fiasco

On July 15, during a Coldplay concert at the Gillette Stadium in Foxborough, Massachusetts, the CEO of astronomer Andy Byron appeared on The Kiss Cam, embracing Kristin Cabot, the head of the company of the company. It would have been a nice frank moment without the fact that the pair immediately tried to hide from the camera.

In a few hours, the images were online. In one day, internet detectives had identified both parties. On July 19, Byron was unemployed. What happened between the two was a modern morality piece with a lot of doxxing, corporate statements and the relentless content machine of the online drama.

Yes, cheating is bad. However, the Internet becomes very, very bizarre about cheaters, and in this particular case, the social internet happily makes memes from misery. However, it is difficult to look away. And as a person who could not look away, here is a complete ventilation of how it started, the way he has rooted and where he is now.

It started with a tiktok: July 15-17

On July 15, Byron and Cabot attended a Coldplay concert at the Gillette Stadium, where they appeared on The Kiss Cam and quickly tried to rush after their alleged affair was revealed to the crowd. The singer of Coldplay, Chris Martin, laughed and pointed out: “Either they have an affair, or they are simply very timid.” The camera is then cut on a woman with a red face standing next to them, visibly wearing discomfort.

Internet detectives quickly assemble the parts. On July 17, the video exploded on Tiktok, with 10.4 million likes and more than a million shares. A new moment of pop culture was born, which meant many memes and floating heads decomposing the situation. The worst involved Ai Deepfakes of the CEO unleashed with the crowd for having caught it from cheating.

This tweet is currently not available. It can be loaded or has been deleted.

This tweet is currently not available. It can be loaded or has been deleted.

This tweet is currently not available. It can be loaded or has been deleted.

This tweet is currently not available. It can be loaded or has been deleted.

Exactly how Internet has identified Byron and Cabot is not clear, but according to 404 media, it probably involved a mixture of facial recognition tools accessible to the public and research on social networks. In the days following the 15 second clip, the names of Byron, Cabot and their spouses (or ex -husband in the case of Cabot) spread on Tiktok, Reddit, X and – perhaps more awkwardly – Linkedin.

For the context: Byron was the CEO (now ancient) of Astronome, a data analysis company based in New York specializing in AI. Cabot was the “head of the people” of the company, who is only a business and the company’s euphemism for the HR chief. While the astronomer was not widely known, so far, the company has already obtained the unofficial status of unicorn, which means that it is a technological startup worth $ 1 billion or more.

False apologies: July 17

During the weekend, social media voyeurs exchanged screenshots of an alleged declaration of apology published by Byron on July 17. However, according to a report of The New York PostThese apologies are false, and the astronomer would later publish a declaration refusing his legitimacy.

The widely shared “excuses” took an unfortunate tone and ended with a cheese word from the Coldplay (“as ani has once sung: ‘The lights will guide you at home and ignite your bones, and I will try to repair you. ‘”). In short, it was the kind of story that was too good not to share, even if it turned out to be completely false.

The Coldplay Kiss Cam moment reaches peak virality: July 18-print

In the days that followed, the speech has become more and more toxic. The continuation of social media justice often highlights its worst instinct. It is not to defend or condemn Byron or Cabot, but platforms like X are quickly devoted to a mess of disinformation, including false statements attributed to Byron and even a rumor that he planned to prosecute Coldplay.

Some accounts have even tried to slide the third person seen in the video – the woman visibly uncomfortable standing next to Byron and Cabot – out of disorder. In doing so, they ended up identifying and shame a completely independent woman falsely, adding another layer of imprudent collateral damage.

Other corporate entities have even joined the pleasure, especially in neon, Philadelphia phillies and, in one way or another, the dulls of all sources: the New York sanitation department. “The cameras are everywhere,” said the account.

This tweet is currently not available. It can be loaded or has been deleted.

This tweet is currently not available. It can be loaded or has been deleted.

While their disorderly private life has become painfully public, the bettors of Polymarket have found a new obsession. On July 18, the professions began to appear with titles like “Andy Byron Out as CEO Astronome by next Friday?” And the “astronomer divorce parlay” – a multi -leg trade requiring all the results to achieve a payment. In this case, he articulated on Byron and divorced Cabot. The chances culminated at 21% after Byron’s wife withdrew her last name from her LinkedIn profile, before settling down at around 14% at the time of writing the present.

This brings us to July 19 and, hopefully, the end of this mess. Around noon, Astronomer’s official LinkedIn account published a statement apologizing to Chaos by media byron triggered and confirming its resignation as CEO.

“Before this week, we were known as a pioneer in the Dataops space, helping the data teams to fuel modern analyzes with the production AI,” the press release said. “Although awareness of our business may have changed overnight, our product and our work for our customers have not done so.”

It is easy to write it like another story of viral cheat, but it says a lot about the speed with which the Internet can transform real people into punchlines, tabloid or worst – propeller baits. The machine does not really care who is right or bad. He just wants something new to chew. Hoping that the moment of pop culture next month is a little less dystopian.