Ad nauseam: Apple might actually be doomed if this keeps up

UM … What’s going on with Apple’s advertising? Forget the problem with Apple sale Ads, which is also a problem. Apple has a problem manufacturing Advertisements.

Warning: You cannot talk about Apple advertisements without discussing the “Get A Mac” announcements. Legally, macalope means. There are a number of local, state and federal laws that prohibit discussion on Apple advertisements without first laying the foundations for “Get A Mac” announcements. So, sorry, The Horny One would just love to discuss Apple’s announcements lately but … no.

To be clear, the macalope did not check this, it simply assumed it on the basis of each discussion on Apple advertisements to this day that it has read.

Throughout the late 1990s and the first decade of the 2000s (no, don’t get up, we locked the doors), Apple disseminated advertisements that were incredibly good at a time when they desperately needed to be incredibly good.

Macalope does not know if you remember it, but Apple was about to go bankrupt throughout the 90s. Do you remember that? It was in all papers. The “Think Different” campaign said, “Hey, we didn’t go bankrupt! Forget this whole type in a costume! We dismissed him! ”

IMAC advertisements have praised Apple’s difference, the “Switch” campaign said that anyone can use a Mac, and iPod advertisements continued the message that Apple was cool and until we arrived at the last really emblematic advertising campaign produced, which had fun and made the normal Macs.

None of this means that Apple has produced any GOOD Ads since 2009. It just didn’t produce that is really memorable. Memorable for good reasons, of course. And the last year has been quite tough. Not only did Apple not produce particularly good advertisements, but it made such a serious number that it later fired them.

It’s not good! They spent a lot of money on these advertisements!

Apple published the “Crush” announcement in May 2024, in which the musical instruments, the paintings, a metronome and other objects associated with creative efforts were crushed in an iPad. A few days later, it took an unprecedented step to apologize for the announcement and pulled it. What the company opted with the announcement was “Look at all the great things you can do with an iPad!” What he got is “we are the destructive. All your arts perish before us. ”

Ironically, it could have saved this for an AD AD if it was for a truth in the thing about advertising. Don’t worry, however. He also messed up his AI ads!

And it’s AI, to think about it.

To be mistaken The metaphor is a cardinal sin in advertising. It is also a cardinal sin in writing. In fact, it may be just a cardinal sin in general.

Months later, Apple published a certain number of questionable announcements for Apple Intelligence, advertisements that presented a bad employee and a bad spouse using it to go better by essentially to people. Then Apple had to draw another Apple Intelligence announcement with Bella Ramsey asking Siri to identify someone based on previously collected information because, Ha, funny history, she could not provide this functionality.

It is already a lot of advertising snafus for a company and we have not yet finished.

In June, Apple released “convince your parents to get you a Mac”, with an actor from Saturday Night Live as a Dimwitted presenter advising children on how to encourage their parents to buy them a Mac. Is that what we are doing now, Apple? The company apparently had a second reflection on it because it was also drawn.

It was three announcements in just over a year that Apple fired. And we still have one thing to say.

It would, of course, be the excessive marketing of the company of its film F1.

Oh, didn’t you hear about it? Just out of a six -month passage in cell isolation? It must be nice.

Macalope does not make almost as much clothes on this subject like many others. It is boring, improper and unnecessary for Apple to use the marketing of one of its products in the Wallet application and via notifications. It is, at least, apparently including a new way of withdrawing from these announcements in iOS 26. Even so, marketing blitz for F1 Was brutal, everything, surprised appearances in Apple stores with Happy Meal toys. Whatever the thing that bothers you the most, Apple’s approach has been excessively with ham, especially for a film which, provided that the macalope can say, is in no way on HAM (although it is good enough, despite the disappointing lack of delicious ham).

Apple’s announcements were cute. There is even more, they hoped. Now they are often cynical.

The good news is that the advertising part of this is eminently repairable (the AI ​​engineering part even less). But Apple should really understand what’s going on here and get there soon. One of the long -standing forces of the company is transformed into a serious responsibility.