Taylor Swift Launches a New Instagram Feature Inviting Fans to Remix Others’ Stories

Taylor Swift’s new album, The Life of A Showgirl, was released on Friday, and Instagram will not shake it. The application of social media deploys a whole new stories feature, and the Swift account was the first to try it.

The functionality, called add your clips, extends the sticker “adding yours” existing in a multimedia experience. Instead of simply answering with a photo, users can remix the original story with their own clips while keeping the audio and the creator’s text.

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Taylor Swift is the first to test it, launching his own “Add your clip” Add your clip “, an Orange Glittery Add Your sticker that corresponds to the color of his latest album.

This is the first time that Instagram has added fully multimedia yours. Instagram clearly bets on the SWIFT superstar status to transform the new functionality launch into a full viral social media moment.

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Celebrities are not the only ones to use functionality. Instagram users can participate in the functionality of the Swift account or that of any other person who uses it.

But the regular Instagram users can also create an Add Your your multimedia experience for their own account by entering stories, clicking on the Plus button, then clicking on Multimedia.