Amazon event live blog: we’re here for new Echos, Kindles and more

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We are at the Amazon fall 2025 material event in New York, where the company should announce a lot of new gadgets before the holidays. Amazon’s teaser image for today has suggested new kindles, echoes and perhaps a television. Anyway, it was a long time to come: Amazon CEO Andy Jassy promised a “new” new hardware in February, that is to say that the key software they will execute – Alexa Plus – made its debut.

That Amazon can make Alexa more useful is the real question in all the announcements today. The assistant propelled by AI is promising, but on current devices, it can be slow during the answer and misunderstood your intention. The new equipment can help with part of this, but it can only go so far when it comes to LLMS.

Things start at 10 a.m. he / 7 am PT. There are no video flows for this one – we are just going to go hard in the paint here of the public for you.

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