Amazon says its AI will let NBA fans track brand-new stats

A new analysis of basketball players and games arrives at the NBA fans live and online this 2025-2026 season thanks to Amazon Web Services AI and monitoring of very detailed movements. The new statistics are part of the deployment of a new basketball intelligence platform called “NBA Inside The Game”. Fans will obtain more measures from granular players, such as following individual defenders during an attacking game or quantifying how difficult each shot was for a player.

The new technology will follow 29 parts of the body of each player while it moves on the ground – although the specific parts of the body and exactly how they will be followed, AWS did not say. The movements will feed the AI ​​system to deliver statistics which “capture unused aspects before from basketball”, indicates the company.

Ballers can now be analyzed not only by the fact that they did it but by the difficulty of their attempts. Another statistic, called the percentage of objectives on the expected field, can predict the chances of making their shot taking into account metrics such as the orientation and installation of the shooter and the positions of the defenders, among other details.

Another new statistic called Gravity is supposed to quantify individual players “advantage”. In practice, this means to follow the movement of players and their defenders with and without the ball to analyze how kept they are and how their movements make advantageous space on the field for teammates. Another new insight promised by AWS is a set of statistics entirely focused on defenders, called the defensive score box, which will decompose typical statistics such as rebounds or blocks by defensive players for this game.

And if the detailed game statistics are not sufficient, pure and hard fans can look for NBA images at the level of individual games with a new tool called Play Finder housed alongside the new NBA statistics inside the game.

Fans will see new statistics on NBA games live and the NBA application and website. Live analyzes are not new to the NBA or other major sport leagues. The NFL and the MLB both use Sony Hawk-Eye cameras to follow the games, washers and baseball balls during the matches. Wimbledon’s decision to use the Hawk-Eye line call system to make calls on shocked tennis fans.

This is not the first NBA and Amazon partnership. In 2024, the two concluded an 11 -year -old media rights agreement to broadcast 66 regular season NBA games per year on Prime Video. The first match arrived at bonus on October 24. The New Deal also made AWS the official cloud and Cloud IA partner for the NBA and its affiliation leagues, including WNBA.