In court filing, Google concedes the open web is in “rapid decline”

Open advertising and web

Google opposes this characterization. A spokesperson calls it a “picked” line of the deposit which was misinterpreted. Google’s position is that the whole passage refers to the opening of web advertisement Rather than the open web itself. “Investments in non -open web display advertisements such as connected television and retail media increase to the detriment of people in open web displays,” said Google.

If we assume that this is true, that does not let google exactly take down. As the IA tools have been proliferated, we have heard from Google repeatedly that the search for research to the web is healthy. When people use the web more, Google earns more money from all these eyeballs on advertisements, and Google’s income has never been higher. However, Google does not only put announcements on websites – Google is also important in mobile applications. As Google’s own deposits clearly show, integrated advertisements are by far the largest sector of advertising growth. Meanwhile, the time spent on non -social and non -video content is stagnant or slightly decreasing, and therefore display ads on the open web earn less.

Therefore, that Google’s wording in the deposit aims to resolve the web or advertising on the web can be a distinction without difference. If advertisements on websites do not make large dollars, Google’s incentives will undoubtedly change. Although Google claims that its increasingly preliminary research experience always sends traffic on websites, it has not published data to show it. If the display ads are “quick to decline”, then it is not really in the interest of Google to continue to send traffic to non -social and non -video content. Maybe it is more logical to keep people written on your platform where they can interact with its AI tools.

Of course, the web is not only content supported by advertising – Google representatives have repeatedly trotted the assertion that Google robots have seen a 45% increase in indexable content since 2023. This metric, says Google, shows that open web advertising could be implicated while the web is healthy and prosperous. We do not know what type of content is in this 45%, but given the delay cited, AI Sols is a safe bet.

If the web open more and more lively is not worth the attention of advertisers, is it really fair to claim that the web thrives like Google so often? The Google deposit can simply admit what we all know: the open web is supported by advertising, and advertisements cannot pay more and more. And is it a flourishing web? Unless you count a lots.