Apple Black Friday Deals 2025 on iPad, AirPods, Macs, Apple Watch & iPhone

Black Friday MacBook Air and MacBook Pro deals

Apple released the new M5 MacBook Pro in October, but still sells M4 Pro and M4 Max models as well as the M4 MacBook Air. The new M5 model is mostly a chip refresh, but it’s a great one, as we said in our 4.5-star review, and right now you can get $250 off all the 14-inch M5 MacBook Pro at Amazon, taking it $50 lower than Thursday and down to the lowest price we have seen.

However, even though the new model brings a major boost in GPU and SSD performance, we also loved the M4 model, and you can get an amazing $300 off the M4 MacBook Pro at Amazon.

There are also some excellent deals on the even more powerful MacBook Pro M4 Pro and M4 Max, which are full on workstations now at amazingly low prices, such as $300 off the 14-inch M4 Pro MacBook Pro at Amazon, and a whopping $500 off the 16-inch M4 Max MacBook Pro, also at Amazon. You can find more deals below.

And, of course, the MacBook Air is a fantastic option for just about anyone, earning an extremely rare 5-star score in our testing. You can get $250 off the MacBook Air at Amazon.

U.K. shoppers don’t miss out either, with £184 off a 13-inch MacBook Air at Amazon. £200 off the M5 MacBook Pro at KRCS, and £349 off the M4 Pro MacBook Pro at Amazon. See even more great deals below.

Foundry

U.S.

• Amazon, 13-inch M4 MacBook Air (256GB): $749 ($250 off, MSRP $999)
• Amazon, 13-inch M4 MacBook Air (512GB): $949 ($250 off, MSRP $1,199) CYBER MONDAY DEAL
• Amazon, 13-inch M4 MacBook Air (512GB/24GB): $1,149 ($250 off, MSRP $1,399)
• Amazon, 15-inch M4 MacBook Air (256GB/16GB): $949 ($250 off, MSRP $1,199) CYBER MONDAY DEAL
• Amazon, 15-inch M4 MacBook Air (512GB/16GB): $1,149 ($250 off, MSRP $1,399)
• Apple, $200 gift card with MacBook Air M4

• Amazon, 14-inch M5 MacBook Pro (512GB/16GB RAM): $1,349 ($250 off, MSRP $1,599)
• Amazon, 14-inch M5 MacBook Pro (1TB/16GB RAM): $1,549 ($250 off, MSRP $1,799)
• Amazon, 14-inch M5 MacBook Pro (1TB/24GB RAM): $1,749 ($250 off, MSRP $1,999)
• Amazon, 14-inch M4 MacBook Pro (1TB/24GB RAM): $1,699 ($300 off, MSRP $1,999)
• Amazon, 14-inch M4 Pro MacBook Pro (512GB/24GB RAM): $1,699 ($300 off, MSRP $1,999)*
• Amazon, 14-inch M4 Pro MacBook Pro (1TB/24GB RAM): $2,049 ($350 off, MSRP $2,399)
• Amazon, 14-inch M4 Max MacBook Pro (1TB/36GB RAM): $2,699 ($500 off, MSRP $3,199)
• Amazon, 16-inch M4 Pro MacBook Pro (512GB/24GB RAM): $2,149 ($350 off, MSRP $2,499)*
• Amazon, 16-inch M4 Max MacBook Pro (1TB/48GB RAM): $3,499 ($500 off, MSRP $3,999)
• Apple, $250 gift card with MacBook Pro M4 Pro and M4 Max

U.K.

• Amazon, 13-inch MacBook Air, M4 (256GB/16GB RAM): £849 (£150 off, RRP £999) BLACK FRIDAY DEAL
• Amazon, 13-inch MacBook Air, M4 (512GB/16GB RAM): £1,029 (£170 off, RRP £1,199) BLACK FRIDAY DEAL
• Amazon, 13-inch MacBook Air, M4 (512GB/24GB RAM): £1,215 (£184 off, RRP £1,399) BLACK FRIDAY DEAL
• Amazon, 15-inch MacBook Air, M4 (256GB/16GB RAM): £1,025 (£174 off, RRP £1,199) BLACK FRIDAY DEAL
• Amazon, 15-inch MacBook Air, M4 (512GB/16GB RAM): £1,215 (£184 off, RRP £1,399) BLACK FRIDAY DEAL
• Amazon, 15-inch MacBook Air, M4 (512GB/24GB RAM): £1,406 (£193 off, RRP £1,599)

• KRCS, 14-inch M5 MacBook Pro (512GB/16GB RAM): £1,439.10 (£160 off, RRP £1,599)
• KRCS, 14-inch M5 MacBook Pro (1TB/16GB RAM): £1,619.10 (£180 off, RRP £1,799)
• KRCS, 14-inch M5 MacBook Pro (1TB/24GB RAM): £1,799.10 (£200 off, RRP £1,999)
• Amazon, 14-inch M4 Pro MacBook Pro (512GB/24GB RAM): £1,750 (£250 off, RRP £1,999)
• Amazon, 14-inch M4 Pro MacBook Pro (1TB/24GB RAM): £2,117.97 (£282 off, RRP £2,399)
• Amazon, 16-inch M4 Pro MacBook Pro (512GB/24GB RAM): £2,149.97 (£349 off, RRP £2,499)
• Amazon, 16-inch M4 Pro MacBook Pro (512GB/48GB RAM): £2,600 (£299 off, RRP £2,899)
• Apple, £200 gift voucher with MacBook Pro M4 Pro and M4 Max

Black Friday iMac and Mac mini deals

The iMac and Mac mini received an M4 update in October 2024, with the Mac mini also getting a dramatic redesign that shrunk the case down to just 5 inches. We loved the new Mac mini design and M4 chip and there is $120 off at Amazon. The Mac mini M4 Pro version is a great low-cost way to get a really powerful Mac, and with $150 off it’s a good saving (but it was $200 earlier in the Black Friday sale). We don’t know when they will be getting M5 chips, but if they are, they won’t arrive until 2026, so we recommend picking up one of these deals if you’re looking for a Mac desktop.

U.K. users should take advantage of £100 off the Mac mini, and £130 off the Mac mini pro.

Simon Jary / Foundry

U.S.

• Amazon, M4 Mac mini (256GB): $479 ($120 off, MSRP $599)
• Amazon, M4 Mac mini (24GB RAM, 512GB): $869 ($130 off, MSRP $999)
• Amazon, M4 Pro Mac mini (24GB RAM, 512GB): $1,249 ($150 off, MSRP $1,399)*
• Amazon, M4 iMac (8-core GPU, 256GB): $1,149 ($150 off, MSRP $1,299)
• Amazon, M4 iMac, 10-core GPU, 256GB): $1,349 ($150 off, MSRP $1,499)
• Apple, $100 gift card with Mac mini
• Apple, $120 gift card with iMac

U.K.

• Amazon, M4 Mac mini, 256GB/16GB RAM, £499 (£100 off, RRP £599) BLACK FRIDAY DEAL
• Amazon, M4 Mac mini, 512GB/16GB RAM, £699(£100 off, RRP £799)
• Amazon, M4 Mac mini, 512GB/24GB RAM, £899 (£100 off, RRP £999)
• Amazon, M4 Pro Mac mini, 512GB/24GB RAM, £1,269 (£130 off, RRP £1,399)
• Apple, £80 gift voucher with Mac mini
• KRCS, M4 iMac (8-core GPU, 256GB/16GB RAM), £1,169 (£130 off, RRP £1,299)
• KRCS, M4 iMac (10-Core GPU, 256GB/16GB RAM), £1,349 (£150 off, RRP £1,499)
• KRCS, M4 iMac (10-Core GPU, 512GB RAM) £1,529 (£170 off, RRP £1,699)
• Apple, £120 gift voucher with iMac

Black Friday AirPods deals

Apple released the AirPods Pro 3 in September 2025, with a slightly new design, foam-infused eartips, and a heart-rate sensor. We gave them a near-perfect score in our review, but also noted that it’s a relatively small upgrade over the AirPods Pro 2, which has the same H2 chip and many similar features. The new model has the same $249 MSRP in the U.S. and a slightly lower £219 RRP in the U.K. (AirPods Pro 2 were £229), so keep that in mind when shopping. We don’t expect to see AirPods Pro 3 with more than $30-$50 off, but the older AirPods Pro 2 did dip as low as $139 at Walmart, but that deal seems to have ended now, the next best option is $189 on Amazon.

The AirPods 4 have been out for over a year, but are still a fantastic pair of earbuds. The Black Friday deals of $69 for AirPods 4 was superb, but stock seems to have run out now (check to see if the model is user). You can still get AirPods 4 with active noise cancellation for less than $100, which is an excellent deal. If you need a pair, grab one, just beware that AirPods deals sell out quickly, but do keep checking because stock seems to come and go. See more U.S. AirPods deals below.

U.K. readers can save money on the AirPods Pro 2, currently at £169 with Argos, but we’ve also seen them at that price on Amazon (but they go out of stock quickly!). Right now you can also get £20 off the AirPods 4, bringing the price under £100. See more U.K. AirPods deals below.

Petter Ahrnstedt

U.S.

• Amazon, AirPods Pro 3: $220 ($29 off, MSRP $249)
• Amazon, AirPods Pro 2: $189 ($10 off, MSRP was $249, now $199)
• Walmart, AirPods 4: $79 ($50 off, MSRP $129)
• Amazon, AirPods 4 (with ANC): $140 ($39 off, MSRP $179)
• Amazon, AirPods Max: $400 ($149 off, MSRP $549)
• Apple, $25 gift card with AirPods 4 or ANC
• Apple, $50 gift card with AirPods Pro 3

U.K.

• Amazon, AirPods 4: £99 (£20 off, RRP £119) BLACK FRIDAY DEAL
• Amazon, AirPods 4 (with ANC): £149 (£20 off, RRP £169) BLACK FRIDAY DEAL
• Argos, AirPods Pro 2 (USB-C case): £169 (£30 off, new RRP £199)
• Amazon, AirPods Pro 3: £219 (£0 off, RRP £219)
• Amazon, AirPods Max: £449 (£50 off, RRP £499)
• Apple, £20 gift voucher with AirPods 4 or ANC
• Apple, £40 gift voucher with AirPods Pro 3

Black Friday Apple Watch deals

Mike Sawh

Apple launched the Apple Watch Series 11 in September, but there aren’t many exclusive new features beyond better battery life and 5G networking. The two new health features, hypertension alerts and Sleep Score, are also available on the Series 10, and there isn’t a new color this year. As we noted in our review, we don’t think Series 9 or 10 users need to upgrade. We are seeing savings of $60 on the Series 11, which is a great price for such a full-featured watch, but with $150 off the Series 10 you might want to consider that, you won’t miss out on much (See our comparison of every Apple Watch).

The sleeper hit of the new Apple Watch lineup is the SE 3, which got the biggest update of all three models, gaining an always-on display, temperature sensor, a faster chip, on-device Siri, and fast charging. We gave it a near-perfect score of 4.5 stars and highly recommend it at full price—for $50 off, it’s a no-brainer decision.

At the high end, the Ultra 3 has a slightly larger screen, satellite connectivity, and longer battery life compared to last year’s model. We’ve seen $150 off, but if you want one, we’d recommend this $599 deal on the Ultra 2 instead.

U.S.

• Amazon, Apple Watch Series 11 (42mm): $339 ($60 off, MSRP $399)
• Amazon, Apple Watch Series 11 (46mm): $369 ($60 off, MSRP $429)
• Amazon, Apple Watch SE 3 (40mm): $199 ($50 off, MSRP $249)
• Amazon, Apple Watch SE 3 (44mm): $229 ($50 off, MSRP $279)
• Amazon, Apple Watch Ultra 3: $699 ($100 off, MSRP $799)*
• Apple, $50 gift card with Apple Watch SE 3 and Series 11

U.K.

In the U.K. the deals are small on the newest Apple Watch models, but we anticipate that they will improve once Black Friday is here. And if they don’t our advice would be to snap up Apple’s offer, which will get you a £40 gift card.

The biggest deals on offer right now are on the older models. We’d recommend Argos’s £200 off the Apple Watch Ultra 2 and Curry’s £130 off the Apple Watch Series 10. Just keep in mind that in the U.K., Apple cut the Apple Watch Series 11 and Ultra 3 prices by £30 and £50 compared to the previous generation when they were introduced. Keep this in mind when shopping, because some stores might make savings appear to be larger than they actually are.

• Amazon, Apple Watch Ultra 3: £719 (£30 off, RRP £749)
• Amazon, Apple Watch SE 3 (40mm): £199 (£20 off, RRP £219)
• Amazon, Apple Watch SE 3 (44mm): £229 (£20 off, RRP £249)
• Argos, Apple Watch Ultra 2: £599 (£200 off, RRP was £799, Ultra 3 is £749)
• Currys, Apple Watch Series 10 (42mm): £279 (£120 off, was £399, Series 11 is £369)
• Currys, Apple Watch Series 10 (46mm): £299 (£130 off, was £429, Series 11 is £399)
• Apple, £40 gift voucher with Apple Watch SE 3 and Series 11

Black Friday iPad deals

Apple updated the iPad Air with an M3 chip and the iPad Pro with an M5 chip this year. Neither update brings any huge reason to upgrade, but they’re both excellent tablets. It comes down to preference and budget—if you’re largely using your tablet for consumption (streaming, surfing, games), get an Air, for which we are seeing prices cut by $150, but if you have real work to do on it, get the Pro: you can get $100 off the M5 iPad Pro in the U.S. which is a great deal on such a new device.

The mini hasn’t had a meaningful update in a couple of generations. But as we noted in our review, it’s still the best tablet for its size and a great option for anyone who values ultra portability over screen size. There’s a decent $100 off.

The standard entry-level iPad A16 is an absolute steal at its Black Friday price of $274, but stock is dwindling, so if you want one act fast.

Foundry

U.S.

• Amazon, iPad (A16, 256GB): $274 ($75 off, MSRP $349)
• Amazon, iPad mini (A17 Pro, 128GB): $399 ($100 off, MSRP $499)
• Amazon, 11-inch M3 iPad Air (128GB): $449 ($150 off, MSRP $599)
• Amazon, 13-inch M3 iPad Air (128GB): $649 ($150 off, MSRP $799)
• Amazon, 11-inch M5 iPad Pro (256GB): $899 ($100 off, MSRP $999)
• Amazon, 13-inch M5 iPad Pro (256GB): $1,199 ($100 off, MSRP $1,299)
• Apple, $100 gift card with iPad Air
• Apple, $50 gift card with iPad and iPad mini

U.K.

We’re seeing a great £100 saving on the iPad Air, but the deals on the other iPads in the U.K. aren’t as big as they are in the U.S. The M5 iPad Pro only has a small saving, so right now we are looking at the older models to get a better discount. With that in mind, we’d recommend the M4 iPad Pro if you can find one (it’s £206 off at Amazon, but selling out fast).

• KRCS, 11-inch M5 iPad Pro (128GB): £979.02 (£20 off, RRP £999)
• KRCS, 13-inch M5 iPad Pro (128GB): £1,273 (£26 off, RRP £1,299)
• Amazon, iPad (A16, 128GB): £299 (£30 off, RRP £329)*
• Amazon, iPad (A16, 256GB): £399 (£30 off, RRP £429)
• Amazon, iPad mini (A17 Pro, 128GB): £449 (£50 off, RRP £499)
• Amazon, 11-inch iPad Air (M3, 128GB): £499 (£100 off, RRP £599) BLACK FRIDAY DEAL
• Amazon, 11-inch iPad Air (M3, 256GB): £579 (£100 off, RRP £699) BLACK FRIDAY DEAL
• Amazon, 13-inch iPad Air (M3, 256GB): £799 (£100 off, RRP £899) BLACK FRIDAY DEAL
• Amazon, 11-inch M4 iPad Pro (1TB): £1,593 (£206 off, RRP £1,199) BLACK FRIDAY DEAL
• Apple, £80 gift voucher with iPad Air
• Apple, £40 gift voucher with iPad and iPad mini

Black Friday Apple TV deals

Apple has a great deal on for Black Friday that will run through to December 1, 2025. You can subscribe for six months for just $5.99/£4.99 a month! That’s half price!

• There is also an Amazon Prime Video deal gets you 6 months of Apple TV for $5.99/£4.99 per month, instead of the usual $12.99.

Read more here: Get Apple TV for just $6 per month.

Black Friday iPhone deals

David Price / Foundry

Most iPhone deals in the U.S. are through carriers and require a trade-in or adding a new line. Carriers will likely have enticing deals with trade-ins as well, but be wary of long-term contracts and terms. One opportunity worth considering is Apple’s Black Friday deal: You can buy an iPhone from Apple and get a gift voucher:

In the U.K. there are less limitations on the sale of iPhones so you will be able to pick one up unlocked at a discount if you would prefer to buy an iPhone up front, rather than on a contract.

Apple only launched the iPhone 17 lineup in September, so it’s a surprise that we are seeing £100 off the iPhone Air. The iPhone 16e also has £100 off at Amazon: a good saving. Also be on the look out for deals (like this one from AO) on the iPhone 16 Pro and Pro Max which are no longer sold by Apple but would offer a good option to those who appreciate the extra camera on the Pro iPhone models but can’t stretch to the iPhone 17 Pro.

We’d suggest that when it comes to the other deals you should weigh them up against Apple’s own giveaway, where you could get £60 or £40 vouchers with the iPhone 16 and 16 Plus, or iPhone 16e, respectively. For example, £100 off an iPhone 16e is better than Apple’s £40 voucher, but AO’s £55 off iPhone 16 (128GB) doesn’t match Apple’s £60 voucher deal so it would be worth waiting to see it that goes lower.

These are the best deals we’ve seen so far:

• Amazon, iPhone Air (256GB): £899.10 (£100 off, RRP £999)
• Amazon, iPhone 16e (128GB): £499 (£100 off, RRP £599)
• Amazon, iPhone 16e (256GB): £599 (£100 off, RRP £699)
• Amazon, iPhone 16e (512GB): £799 (£100 off, RRP £899)
• AO, iPhone 16 Pro (128GB): £899 (£100 off, RRP was £999)
• Apple, £60 gift voucher with iPhone 16 or 16 Plus
• Apple, £40 gift voucher with iPhone 16e

Black Friday Apple accessories deals

There are lots more Apple products you can buy to go with your new Mac, iPhone, or iPad. Whether it’s a mouse and keyboard for your Mac, an Apple Pencil or keyboard cover to go with your iPad, charging cables and adapters, we are keeping track of everything so you can grab a discount this Black Friday.

It’s a great time to grab a pack of AirTags, with prices dropping to $65 or £74 for a pack of four of Apple’s tracking devices. And we are seeing some nice price cuts on Apple Pencils (just make sure they work with your iPad first). The Apple Pencil Pro ($34 off/£20 off) is the newest model and is compatible with the iPad Pro, iPad Air, and iPad mini.

Thiago Trevisan/Foundry

U.S.

• Amazon, Apple Pencil Pro: $94.99 ($34 off, MSRP $129)*
• Walmart, Apple Pencil USB-C: $49 ($30 off, MSRP $79)
• Amazon, Magic Keyboard for 11-inch iPad Air(M2/M3): $229 ($40 off, MSRP $269)
• Amazon, Magic Keyboard for 13-inch iPad Air(M2/M3): $300 ($19 off, MSRP $319)
• Amazon, Magic Keyboard for 11-inch iPad Pro (M4/M5): $249 ($50 off, MSRP $299)
• Amazon, Magic Kayboard for 13-inch iPad Pro (M4/M5): $280 ($69 off, MSRP $349)
• Amazon, Magic Keyboard Folio for iPad: $199 ($50 off, MSRP $249)

U.K.

• Amazon, Apple Pencil Pro: £99 (£20 off, RRP £129) BLACK FRIDAY DEAL
• Amazon, Apple Pencil USB-C: £59 (£20 off, RRP £79) BLACK FRIDAY DEAL
• Amazon, Magic Keyboard: £75 (£24 off, RRP £99) BLACK FRIDAY DEAL
• Amazon, Magic Keyboard with Touch ID: £129 (£20 off, RRP £149)
• Amazon, Magic Keyboard with Touch ID & Numeric Pad: £159 (£20 off, RRP £179)
• Amazon, Magic Mouse (white): £59 (£20 off, RRP £79) BLACK FRIDAY DEAL
• Amazon, AirTag (4-pack): £74 (£45 off, RRP £119) BLACK FRIDAY DEAL
• Amazon, AirTag (single): £24.69 (£10 off, RRP £35)
• Apple, £20 gift card with iPad keyboards or Apple Pencil Pro

Beats and other deals for Black Friday 2025

If it doesn’t have to be AirPods, take a look at these deals on Apple owned subsidiary Beats. You might also find some deals among our best earbuds for iPhones and Best over-ear headphones.

U.S.

• Amazon, Beats Solo 4: $130 ($70 off, MSRP $200) BLACK FRIDAY DEAL
• Amazon, Beats Solo Buds: $70 ($10 off, MSRP $80)
• Amazon, Beats Studio Buds +: $150 ($20 off, MSRP $170)
• Amazon, Beats Studio Pro: $170 ($180 off, MSRP $350) BLACK FRIDAY DEAL
• Amazon, Beats Pill: $79 ($71 off, MSRP $150)
• Amazon, Beats Flex: $30 ($50 off, MSRP $70)
• Amazon, Sony WH-1000XM6: $398 ($51 off, MSRP $460) BLACK FRIDAY DEAL
• Amazon, Bose QuietComfort headphones: $199 ($150 off, MSRP $349) BLACK FRIDAY DEAL
• Amazon, Anker Soundcore Q20i: $38 ($32 off, MSRP $70) BLACK FRIDAY DEAL
• Apple, $50 gift card with Beats headphones
• Apple, $25 gift card with Beats Pill speaker

U.K.

• Amazon, Bose QuietComfort Ultra Earbuds: £199 (£100 off, RRP £299.95)
• Amazon, Sennheiser Momentum True Wireless 4: £149 (£80 off, RRP £229) BLACK FRIDAY DEAL
• Amazon, Beats Solo 4: £95 (£105 off, RRP £199.95) BLACK FRIDAY DEAL
• Amazon, Beats Fit Pro: £99 (£120 off, RRP £219.99) BLACK FRIDAY DEAL
• Amazon, Beats PowerBeats Pro 2: £171 (£79 off, RRP £249.99) BLACK FRIDAY DEAL
• Amazon, Beats Studio Buds +: £85 (£95 off, RRP £179.99) BLACK FRIDAY DEAL
• Amazon, Bose New QuietComfort Ultra headphones: £399.99 (£50 off, RRP £449.95) BLACK FRIDAY DEAL
• Amazon, Sennheiser HD505 headphones: £179.99 (£50 off, RRP £229.99) BLACK FRIDAY DEAL
• Amazon, Anker Soundcore P30i: £23.99 (£26 off, RRP £49.99) BLACK FRIDAY DEAL
• Amazon, Bose QuietComfort Ultra Earbuds: £199 (£100 off, RRP £299.95)
• Amazon, Sennheiser Momentum True Wireless 4: £150 (£79 off, RRP £229) BLACK FRIDAY DEAL
• Apple, £40 gift voucher with Beats headphones
• Apple, £20 gift voucher with Beats Pill speaker

Apple holds a shopping event every Black Friday, but it doesn’t offer actual discounts. Instead, Apple gives away gift cards when you buy certain products, which can be used on a future purchase. In 2025, Apple is offering the following gift card values over Black Friday weekend:

• $25/£20 Apple Gift Card: AirPods 4, AirPods 4 (ANC), Apple TV 4K, Apple Pencil Pro, Magic Keyboard for iPad Pro, Magic Keyboard for iPad Air, Magic Keyboard Folio for iPad, Beats Pill
• $50/£40 Apple Gift Card: iPhone 16e, HomePod, AirPods Pro 3, iPad (A16), iPad mini, Beats Studio Pro, Beats Solo 4, Beats Studio Buds +, Powerbeats Pro 2, Apple Watch SE, Apple Watch Series 11
• $75/£60 Apple Gift Card: iPhone 16, 16 Plus, AirPods Max
• $100/£80 Apple Gift Card: iPad Air, Mac mini
• $175/£140 Apple Gift Card: 13-inch MacBook Air
• $150/£120 Apple Gift Card: iMac
• $200/£160 Apple Gift Card: 15-inch MacBook Air
• $250/£200 Apple Gift Card: 14-inch & 16-inch MacBook Pro (M4 Pro/M4 Max)

This years deal is better than last year’s, with a maximum of $250/£200 being given away in the form of gift vouchers, and in some cases, such as the iPhones, we are seeing better savings via Apple than elsewhere.

Read more here: Apple Black Friday 2025: Here’s what Apple’s doing for Black Friday

Black Friday 2025: Where to shop for Apple deals

Stay tuned to Macworld between Black Friday and Cyber Monday to find the best deals as they arrive. But if you’re looking for a specific color or capacity, you can check out the following retailers. In the U.S., here are the best stores to shop for Black Friday deals:

• Apple – no direct discounts, but up to $250 in gift cards
• Amazon – widest range and often the deepest short-term discounts, but stock moves quickly
• Adorama – a wide range of Macs that includes older models.
• Best Buy – wide range of deals on popular Apple products
• B&H Photo: good selection of deals on MacBooks and desktop Macs
• Costco – some deals on popular Apple products, watch out for restored and older models
• Target – some deals on popular Apple products
• Walmart – some deals on popular Apple products, watch out for restored and older models

If you’re based in the U.K., you’ll find deals at the following shops:

• Apple – no direct discounts, but up to £200 in gift cards
• AO.com – grants larger discounts to AO members (£39.99 annually)
• Amazon – widest range and often the deepest short-term discounts, but stock moves quickly
• Argos – some discounts
• Currys – a mix of new a older models
• eBuyer – limited selection of deals, watch out for postage prices
• John Lewis – mostly current products, with a few older models
• KRCS – good selection, but not as many models as the Apple Store
• Laptops Direct – stock includes old and new models.
• Very – good selection of deals

Black Friday 2025: Best deals for Apple products

Check out these roundups for the best Apple deals: