Apple is looking into buying Perplexity AI

Apple may have remained silent on the AI ​​front during its Keynote WWDC 2025, but behind the scenes, the company actively explores new movements in space.

According to Bloomberg, Apple held the first internal discussions – led by its mergers and acquisitions chief – on a possible acquisition of Perplexity AI, the research startup fueled by the AI ​​founded by Aravind Srinivas. Although no formal offer was made, the best leaders of Apple examined several scenarios involving the company.

An option is a partnership that would integrate Perplexity technology in iOS to fuel a native IA search experience. Another possibility is a complete acquisition, which would allow Apple to integrate the AI ​​of Perplexity directly in Siri or a wider apple search platform.

The report also notes that the acquisition of perplexity could give Apple a strategic help if its research agreement of several billion dollars with Google – worth per year to keep the default search engine on iOS – is forced to finish with a court order.

Anyway, this decision would be a strategic victory for Apple, which continues to follow competitors like Google and Meta in the AI ​​race. In WWDC, Apple has once again avoided giving a concrete chronology for the deployment of its Apple Intelligence update to very large numbers for Siri. The rumors suggest that the company has a lot from time to time, with doubts about the question of whether Siri reworked will be ready by the end of the year.