Apple’s new Finder Guy escapades chased away my Monday blues
Summary created by Smart Answers AI
In summary:
- Macworld reports that Apple has released three new “Finder Guy” TikTok videos featuring the character demonstrating Mac features such as Stacks in Finder and Ringlight for FaceTime calls.
- The mysterious character debuted during the release of the MacBook Neo to engage TikTok’s millennial and Gen Z audiences with Mac features.
- These light-hearted videos showcase Apple’s strategy to reach younger users while showcasing the Mac’s convenient features in an entertaining format.
Mondays suck. Especially if you just had a great weekend like me (“Project Hail Mary”, “Amaze! Amaze! Amaze!”). But Monday got even better as Apple released three new Finder Guy videos on TikTok. Now I have the biggest smile on my face and I feel like I can face my week.
One video features a downtrodden Finder Guy (like me!) trying to overcome writer’s block (like me!). It ends with a bespectacled Finder Guy, all smiles (like me!).
Another video shows how to use the Mac’s ring light to make your FaceTime videos brighter.
A third video is for “Type B”, but that doesn’t stop you from watching how to use the Stacks feature in Finder.
The Finder Guy debuted during the MacBook Neo’s release in a TikTok slideshow for MacBook Neo specifications. Apple has since released other videos on TikTok, but Finder Guy’s new clips didn’t appear until Monday. Clearly, Apple created the character to promote the Mac to TikTok’s audience, which is 78% millennials and Gen Z.
In fact, we don’t know much about Apple’s new mascot. The internet has taken to calling him Finder Guy due to his resemblance to the Finder icon, but we don’t actually know if the character has a gender. It is also unclear whether the narrator in the videos is the character’s voice. Will the character make an appearance at Apple’s 50th anniversary celebration or will he start appearing outside Apple stores?
We’ve sent Apple an email requesting more information (yes, we really did), and we’ll provide updates if we hear anything. Anyway, happy Monday!
