Austinites Blast New $1M Logo
The city of Austin, Texas, unveiled its overhaul of the logo on Thursday, but not everyone is satisfied with the result of the project, which cost taxpayers $ 1.1 million.
The updated logo includes a large stylized in blue and green with the name of Austin below, Fox News reported on Friday.
“For the first time in the history of Austin, we will have a logo to represent the services of the city and unify ourselves as a single organization, a Austin,” said municipal director TC Broadnax.
When a KXAN journalist asked Austin residents to share their reflections on brand change, he obtained mixed criticism – and some were strongly opposed to the project.
The reaction of a man seemed to underline the fact that the image has no distinctly “Texan” aspects, declaring: “It looks more like a festival for me, like a logo for a festival.” He then underlined the original logo and said, “That said we are a city.”
Another man shouted from his car: “The new logo is zero! It looks like a homeless tent. ” Indeed, many people online seemed to share these feelings.
A person shared an image of a blue and green tent, writing“They like to erase history … The Massachusetts flag is going through a similar brand change at the moment. But the above is probably better representation, and a logo more easily understood, for the current city of the Austin Council.”
Someone else compared Updating the recent controversy of Cracker Barrel on his updated logo which simply presented the name of the restaurant after erased the man in overalls leaning against a barrel:
The city’s announcement on the logo said: “The new brand was shaped by comments from a diverse reduction of community members and city employees.”
“The Austin Municipal Council voted in 2018 to make development a coherent brand for the city a strategic priority,” said the city’s announcement. “Years in manufacturing, the city brand will be officially launched on October 1, with a new look for digital assets such as the city’s website, the department’s web pages, social media profiles and newsletters.”
The former member of the Austin Municipal Council, Makenzie Kelly, has now asked to remove the logo and let the residents vote on the issue, Kxan reported on Friday.
The representative Chip Roy (R-TX) also weighed on the issue, declaring that the leaders “want to spend a million dollars for a brand change, get rid of a cross and make a kind, you know, an embellished group with awakened air.”
He then argued that civil servants were more concerned with the symbols than public security, declaring: “We have people in Austin who do not receive their calls in 911.
