Best Super Bowl commercials 2026: See the ads now

Some people watch the Super Bowl for the football. Some people watch it at halftime. But for many of us, significantly more expensive than usual ads are the star of the show.

With Super Bowl LX on everyone’s minds, it’s time to take stock of the best commercials that aired during the game. Some of them tuned in up to a week in advance, while others waited until the game to strut their stuff. Here are the best Super Bowl LX commercials as far as we’re concerned.

Anthropic mocked ChatGPT

Anthropic launched a series of Super Bowl ads to mock OpenAI based on ads on ChatGPT.

Guy Fieri gets a makeover for Bosch

Beloved Internet chef Guy Fieri is teaming up with power tool maker Bosch for its “Like a Bosch” campaign. The spot opens with a surprisingly sober version of Fieri, clean-shaven and free of frosty ends, performing mundane everyday tasks. Once the Bosch tools enter the picture, he’s back to his full Flavortown persona, flames and all.

Budweiser horses do it again

Google tries to humanize Gemini AI

Google’s “New Home” spot centers on a mother walking her son through the empty rooms of a house she just bought for them. The ad then pivots to showcase the capabilities of Gemini AI, which fills each room with furniture and objects tailored to what the boy wants.

It is intended to be warm and ambitious, presenting AI as a helpful collaborator rather than something cold or abstract – a fear that panics some ChatGPT users.

Amazon Alexa wants to kill Chris Hemsworth

One of several commercials the tech giant is running, this spot features Chris Hemsworth talking about how advanced Amazon’s Alexa has become, to the point where he’s convinced she might be able to kill him.

The premise is played entirely for laughs, with the Avengers actor dramatically preparing for the worst, including confronting a bear, while Alexa calmly reassures him that he harbors no ill will.

HR tech company Rippling is driving Tim Robinson crazy

Capitalizing on the critical success of The chair companyHR software company Rippling released a 30-second spot featuring Tim Robinson in full spiral mode. The ad shows Robinson becoming increasingly unhinged after realizing he still hasn’t been paid, only to discover his company is inexplicably juggling multiple global payroll platforms.

More Base44 flavor coding

This spot is simpler, depicting a group of office workers reacting in awe as an AI-powered program seemingly codes an entire application on demand. The pitch is clear: effortless creation at the touch of a button.

Whether the software actually works out of the box or avoids the security and stability issues that plague most ambiance coding projects remains an open question, but this uncertainty is not a topic the publicity dwells on.

T-Mobile and the Backstreet Boys want to sell phone plans

The Backstreet Boys are back with T-Mobile, popping up at the carrier’s Times Square store to explain to unsuspecting customers why they should switch providers.

Neil Diamond parody of Hellman

Neil Diamond cover singers are having a moment. Hellmann’s continues its Super Bowl nostalgia streak by leaning heavily on ’80s vibes, this time with Andy Samberg playing Meal Diamond, passionately singing about his love for mayonnaise on sandwiches.

The Ritz takes you to the islands

Actors Jon Hamm and Bowen Yang star in a ‘salty’ Ritz cracker commercial — get it? – about not being invited to a stellar island party.

State Farm parodies a Bon Jovi song

State Farm tapped Danny McBride and Keegan-Michael Key to parody Bon Jovi’s “Livin’ on a Prayer.” They sang like the “other” insurers who barely cover anything.

Benson Boone and Ben Stiller go crazy

Singer (and flip guy) Benson Boone and actor Ben Stiller did a spot for Instacart where they played ’80s musicians trying to sell you bananas. We won’t spoil it… but Stiller tries to match Boone’s acrobatics.

Emma Stone gets dramatic about estates

He do it seems like all the good domain names are being taken – and actress Emma Stone delivered an overly dramatic performance on this for Squarespace.

Pepsi attacks polar bears

Coke has been running commercials featuring polar bears for years, but Pepsi took the plunge and “stole” the animal for its big game commercial in 2026. The bears break their old habit and become Pepsi lovers in this clever ad.

Andy Cohen sells gummy bunches

As a huge Bravo fan, I enjoyed ringmaster Andy Cohen selling Nerds Gummy Clusters while strutting down a red carpet.

We’ll be updating this with all the latest trailers, so be sure to check back throughout the night.