Survey Reveals The #1 Reason Americans Stay Up Late, And It’s Not Netflix
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New research shows that the average adult falls asleep at 11:18 am, more than 40 minutes after their bed
In a word
- Most Americans climb in bed at 10:36 p.m. but do not fall asleep before 11:18 p.m.
- On average, it takes about 40 minutes to derive, with three mornings per week marked by the regret not to bed earlier.
- The common reasons to stay in place include unfinished tasks (29%), quiet night flavor (21%) and avoidance of the next working day (15%).
- Almost half of the couples share a bed, but only 49% say they sleep better in this way – to disnaper and launch partners are disruptors.
- The back season at school brings alarm clock earlier and nights later for parents, with more than half anticipating a worse sleep.
New York – Most Americans think they are ready to sleep before 10:36 p.m., but their brains have other plans. A new study shows that the average person is awake for 42 minutes before falling asleep at 11:18 p.m. and wakes up three mornings per week wishing to go to bed earlier.
The survey of speakers research with 2,000 Americans reveals the gap between our sleep intentions and our reality, showing why millions of people have trouble with the same night routine to go to bed but remaining frustrating.
The American routines at bedtime follow a predictable model. Most people are starting to prepare for the bed at 10:15 p.m., spending 21 minutes on their night routine before climbing in bed at 10:36 p.m., but Tusting-in’s trip to really sleep takes another 40 minutes on average.
Almost half of the mornings start with regrets related to sleep, according to research, which was ordered by Avocado Green Matelas. Americans constantly make night choices that conflict with their morning needs, creating a cycle where good sleep intentions come up against daily reality.
Why are the Americans standing later than expected?
When people end up being awake later than expected, unfinished household chores at the top of the list of culprits, affecting 29% of respondents. Tasks, races and other responsibilities that accumulate throughout the day often push the bedtime later than expected.
But practical concerns are only part of history. One in five people (21%) identified at night as their favorite period of the day, dealing with these hours at the end of the evening as a precious personal time without interruptions and day requests.
Sleep psychology shows another layer of complexity. Fifteen percent of respondents avoid sleep because they do not want to “move forward quickly” at the next working day, essentially trying to extend their personal time even at the cost of adequate rest.
For couples, the night serves as maintenance time for relationships. Thirteen percent said that evening hours offer their only opportunity during the week to connect with their partner, making these conversations at the end of the evening which are worth the sleep sacrifice.
Do couples sleep better together or do they separate?
Almost half of respondents in the survey (46%) have a partner with whom they share the bed, but only 49% of bed sharing couples sleep better together. Conversely, 14% report less sleep because of the presence of their partner.
The snoring dominates the list of sleep disturbances linked to partners, affecting 63% of those who sleep badly with a bed companion. Fifty-two percent cites the night movements of their partner (throwing, turning or traveling in the bathroom) as major sleep disruptors.
Couples also find it difficult in basic compatibility problems. Twenty-six percent have different night routines, while 24% cannot agree on the temperature of the chamber, transforming night negotiation.
How does the rear school season affect parents’ sleep?
The rear season at school provides additional sleep complications for the 27% of respondents who are parents of school -aged children. More than half (53%) of the parents plan to wake up earlier to manage school morning routines, while 25% expect hours to bed later, and 11% expect a lower quality of sleep due to increased concern for the adjustment of their children.
“Parents with children at school may have even more difficulty taking all the sleep they need, because they take time for homework, prepare lunches and prepare meals, driving here and there and try to spend quality time with their children,” said Laura Scott, director of brand marketing at Avocado Green Matst. “With so many things in progress during the school return to school, make sure they can spend a full and relaxing night’s sleep is more important than ever.”
The wider challenge affects all Americans, Scott noted: “For many, falling asleep and staying asleep is difficult. And perfectly controlling your routine at bedtime or the suction cup is not always possible, because life, and sometimes other people, often get in the right night. ”
Methodology: The research of speakers conducted this study in the name of Avocado Green Mattress, taking into account 2,000 Americans of general population online between June 23 and 27, 2025. The researchers used two main sources of the participants: the people who signed up for paid market research surveys and online users offered a participation in the survey in exchange for awards. Quality checks have eliminated the responses completed too quickly, inappropriate content and double bids. The results were analyzed with 95% confidence levels and minimum group sizes of 80 respondents. The survey in English was limited to people with internet access.
