‘Brady Bunch’ stars Barry Williams and Maureen McCormick had romantic tension

This is the story of a boy who fell in love with Marcia, Marcia, Marcia.

Barry Williams, who starred as Greg Brady on the hit sitcom “The Brady Bunch,” recently appeared on the CW documentary series “TV We Love,” where he opened up about having a crush on co-star Maureen McCormick.

Producer Lloyd Schwartz, son of creator Sherwood Schwartz, also appeared in the episode on “The Brady Bunch” and discussed the making of the 1973 episode “Room at the Top.” In it, Marcia Brady (McCormick) and Greg, tired of sharing rooms with their younger siblings, fought to claim the attic of their home as a single bedroom.

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The “Brady Bunch” kids, circa 1970. In the CW documentary series “TV We Love,” Barry Williams (right) opened up about his crush on Maureen McCormick (left). (Michael Ochs Archives/Getty Images)

“I remember that scene. I remember the day,” Williams said. “Lloyd discovered that there was perhaps a little too much sibling attraction. Maureen McCormick was very, very attractive. I was directly attracted to her. And that came through in our scenes together.”

“I’m sitting a little too close, leaning over a little too much,” the 71-year-old said.

“[Lloyd] was right. It’s very difficult to hide. It’s chemistry. Lloyd was on set and he took me aside. He said, “Good scene.” I just want you to keep in mind here that she’s your sister.'”

In the scene, Greg enters Marcia’s room and sits on the bed next to her. He tries to comfort her after pushing her too far during an argument, and she bursts into tears.

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Schwartz said Williams’ feelings for McCormick during filming were undeniable.

“As [the child stars] As I started to get older, my challenge was, in a way, to keep them away from each other,” he said.

Christopher Knight, who played younger brother Peter Brady, wasn’t surprised.

From left: Christopher Knight, Maureen McCormick and Barry Williams, stars of “The Brady Bunch,” at the premiere of The Who’s rock opera “Tommy,” circa 1972. (Frank Edwards/Fotos International/Archive Photos/Getty Images)

“I dare say if you find anyone who grew up watching the show, their first crush was probably Marcia Brady,” he said.

Earlier this year, Knight recalled on an episode of “The Real Brady Bros” that the chemistry between the two stars was more than platonic.

“You two seemed a little close – a little less like brother and sister and more like…” Knight began.

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Maureen McCormick and Barry Williams, circa 1972. (Darlene Hammond/File Photos/Getty Images)

“You mean, dreamy-eyed?” Williams suggested.

“Longing, wide-eyed,” Knight, 68, responded. “Yeah, it was you – and she looked dreamy.”

“It was kind of on and off between Maureen and I over the years,” Williams said. “There was always a little dance performed that was interrupted by an interruption.”

From left to right: Maureen McCormick, Lloyd J. Schwartz and Barry Williams. Schwartz directed the 1973 episode of “The Brady Bunch” called “Room at the Top.” (Rob Latour/Variety/Penske Media via Getty Images)

In 2024, Williams told Us Weekly that he also had a “teenage crush” on his TV mother, the late Florence Henderson.

“I definitely had a crush on her as a teenager,” Williams said. “And she has a very lively personality and a great sense of humor, but I knew I wanted to have music in my career. [in] play, and so I talked to him a lot about that.”

“I found this singer when I arrived in Copacabana, near Beverly Hills,” he remembers. “I don’t know exactly where it was, but I asked her out, and she said ‘OK,’ so I was thrilled. And now, for me, it was a date.”

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Barry Williams has admitted he also has a crush on his TV mum Florence Henderson. The actress died in 2016. She was 82 years old. (ABC Photo Archive/Disney General Entertainment Content via Getty Images)

“We were recognized and people were talking about us in hushed tones, which is strange, but we talked about the singer, his orchestrations, the band he had and what a tour was like,” Williams added.

“And she gave me an idea of ​​what that life would be like now, at the end of the date. And that’s also chronicled in my book. I went and gave her a little kiss, and she was kind enough to give it back. So, that was a highlight. Nice little kiss, yes.”

In 2023, Susen Olsen, who played Cindy Brady, set the record straight regarding the exit.

“I didn’t like the rumors that Florence Henderson and Barry Williams had an affair,” Olsen told Fox News Digital of her then-co-stars.

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“Barry had a crush on her,” the 64-year-old said. “She was very nice to him. She let him take her out for her birthday. So I don’t like the idea that was hinted at, that something was going on between them. There was nothing going on between them other than mutual respect and love.”

In McCormick’s 2008 memoir, “Here’s the Story,” the former child star recalled a trip to Hawaii where the cast filmed the first episode of Season 4. It was there that she and Williams kissed.

The cast of “The Brady Bunch” – including Maureen McCormick, Eve Plumb, Susan Olsen, Barry Williams, Christopher Knight and Mike Lookinland – in December 2019. (Charles Sykes/Bravo/NBCU Photo Bank via Getty Images)

“As soon as I got off the plane, I started thinking about him more intensely, the way I had fantasized about him for a long time,” she wrote in her book, as cited by Us Weekly. “We have spent the last three and a half years pushing back against the desire for mutual attraction despite the intimacy of working closely together every day.”

McCormick also described playing a duet with Williams. In 1972, the group released their second studio album, “Meet the Brady Bunch,” and embarked on a national tour.

“We stood on opposite sides of the stage, moving slowly toward the center,” she wrote, as quoted by the outlet. “Eventually we turned around and sang to each other. It was choreographed to be a romantic moment, and there was so much sexual tension between us that we didn’t need to pretend.”

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Maureen McCormick and Barry Williams performed here in 1972. (ABC Photo Archive/Disney General Entertainment Content via Getty Images)

In September 2024, McCormick chose not to kiss and tell. Instead, she told Us Weekly that she celebrates the friendships with her castmates that have lasted over the years.

“The show will always hold a very warm place in my heart,” she said. “It’s just an incredible connection, so I feel very lucky to have that.”

“The Brady Bunch” aired for five seasons on ABC from 1969 to 1974, and its success inspired numerous spinoff titles.

“TV We Love” airs Mondays at 8 p.m.