This 55-Inch LG OLED TV Is Nearly Half Off Right Now

The best value OLED TV will always be last year’s model: still new enough to have most of the latest technology and features, but sold at a discount to the latest and greatest, especially when you can score a good deal. Right now, the 55-inch version of the LG B5 OLED TV, released in July 2025, is marked down to $799.99 at Amazon, a nearly 50% drop from its launch price of $1,491 (although the product page lists a lower current “list price.” And if you’re looking for a larger size, Best Buy has the 77-inch LG B5 for $1,499.99 (originally $2,999.99).

Dolby Atmos, Dolby Vision, HDR10, AI Super Upscaling 4K, Filmmaker Mode, Wow Orchestra, Alexa Built-in (OLED55B5PUA.AUSZ, 2025)

LG 55-inch OLED AI Class 4K Smart TV B5 Series

$799.99
at Amazon

$896.99
Save $97.00

Get an offer

Get an offer

$799.99
at Amazon

$896.99
Save $97.00

LG 77-inch OLED AI Class 4K Smart TV B5 Series

$1,499.99
at Best Buy

$2,999.99
Save $1,500.00

Get an offer

Get an offer

$1,499.99
at Best Buy

$2,999.99
Save $1,500.00

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The B5 is LG’s entry-level OLED TV, meaning it’s the company’s most budget-friendly option. Regardless, it’s rare to see a 55-inch or larger OLED TV for less than $1,000 (55-inch is the smallest full-size OLED TV sold). The LG B5 is a great first OLED for people who have never had an OLED before, as there is a small learning curve with the technology. Not only does it offer the virtually infinite contrast ratio that OLEDs are known for, making colors truly pop, but it also adds support for Dolby Vision and 120Hz gaming, something the previous B4 model didn’t have. The set also supports HDR10 Pro, Dolby Atmos, and Filmmaker Mode (no HDR10+). Since this is from 2025, you’ll benefit from AI features that improve image processing (thanks to the α8 AI 4K Gen2 processor).

If this is your first OLED TV, make sure you’re aware of the differences compared to a normal QLED TV. For its price, this is a less risky way to see if an OLED works with your setup.